I am personally waiting for Spotify Wrapped. I expected better out of Apple; for those that ask why Nov, if I were a betting guy, it might have something to do with how the music industry operates. The industry shuts down from 1st week of December till about 1st to 2nd week of January. It's like an agreed-upon pause. Next to nothing is happening. If you're in the industry like me, distributor's already sent out notices that if you have any upcoming releases, you must submit them by 1st week of December. This is my best guess.