Just got off apple chat and they are not dening it:
Apple: You are chatting with Justin, an Apple Expert
A: Hi, my name is Justin. Welcome to Apple!
A:How are you doing?
Me: Hi, Ive heard that you are now able to buy unlocked iphones at the apple retail stores. Is that true?
A: One moment while I research that for you.
Me: ok thanks
A: The Apple Retail Store is offering iPhones at full retail price.
Me: Are they locked to AT&T?
A: I am really sorry for keeping you waiting, I'll be just another moment.
Me: ok
A: At this time. The details are not available
Me: So is it possible they will be sold like this?
A: Just another minute...
A: I recommend that you contact the Apple Retail STore nearest you for more details.
Me: I wouldnt be able to purchase it unlocked on apple.com?
A: That option is not available on the Apple Online Store.
Me: But it may be in stores?
A: Your best option is to contact your local retail store, because I do not have any details available.
Me: ok thanks
Usually Apple just gives "I cannot comment on rumors or sepculation." But not this time.