The Verge has an interesting article about the Fire and Amazon's business model. It reads a bit too much like Amazon PR but the discussion is interesting nonetheless. Jeff Bezos says It's not about making money off hardware but off content and services. That's essentially the opposite of Apple's model. Can it be sustained though? Amazon's margins are razor thin and there's obviously not a lot of profit in selling other people's content, so you have to make it up in volume.
I guess time will tell if that model works but I do wonder if it could be bad overall by creating an artificially low price that OEM's can't compete with. Amazon is conditioning people to expect tablets for $199. The average consumer not into the details or not frequenting tech sites isn't going to know that Amazon sells its hardware at cost or even a loss. They're going to see the $199 and think anything more expensive than that is a ripoff. How do OEM's Thr don't have a huge content ecosystem compete with that?
http://www.theverge.com/2012/9/7/3298382/amazon-kindle-fire-hd-apple-ipad-tablet-strategy
I guess time will tell if that model works but I do wonder if it could be bad overall by creating an artificially low price that OEM's can't compete with. Amazon is conditioning people to expect tablets for $199. The average consumer not into the details or not frequenting tech sites isn't going to know that Amazon sells its hardware at cost or even a loss. They're going to see the $199 and think anything more expensive than that is a ripoff. How do OEM's Thr don't have a huge content ecosystem compete with that?
http://www.theverge.com/2012/9/7/3298382/amazon-kindle-fire-hd-apple-ipad-tablet-strategy