For all those who are arguing the £ is losing value at a nation state/business level, how do you think this is transferred to the everyday man in the street?
The £ is artificially low due to external factors, it is reacting to caution in the market rather than being a true reflection of the worth of the £ and the British economy. People in the UK are no better or worse off at the moment. True that apple may not be making as the profit margin on their goods in the UK that previous years but i believe they are hiding behind the weak £ (have they even confirmed this?). The fact is, Apple have raised their prices by 12% on a product that is not costing them 12% more to make and the British people are not 12% better off in their pocket. I dont see how this makes economic sense for Apple. In my view they have raised prices on all other macs so to not damage sales of the new macbook pros. Lets face it, you go to the apple shop and see the new Macbook pro for £2300ish for the base specs or you can have a 5k 27" iMac for the old price of £1600, i know what i would take.
Also, going by a lot of views in this threat people seem to think the $ is the base currency to Apple to which their products are priced. What happens when/if the $ crashes? are Apple products going to be cheap around the world with their prices slashed as by some on here, that is the theory of it. Obviously notwithstanding the fact 99% of apple products are not made where $ is the base currency, it would make more sense to see apple prices fluctuate according to the Chinese currency.
Personally, i am lucky that i have a decent job and if i wanted a new iMac tomorrow the price wouldnt be an issue in terms of affordability, however, as a consumer i would be very adverse to paying 12% more than it was a week ago for 2/3 year old tech.
I can see the justification in raising prices of the new products - they are new, have to cover R&D and new manufacturing process; i have not issue with this. However, the old lines... no.