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Apple Says 'Goodbye Leather' in New iPhone Ad Following Controversial Switch to 'FineWoven' Material
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"Virtue signaling is not virtue.
Athens signaled their virtues and murdered Socrates." Bubba Satori
Athens signaled their virtues and murdered Socrates." Bubba Satori
I've had the leather cases every year since the iPhone 5S so I wasn't happy when they replaced it with FineWoven. I tried it for a few months but the texture is horrible and the quality is shocking.
I'm now all in on Ryan London, much more premium than Apple leather cases have been since the iPhone 12.
I'm now all in on Ryan London, much more premium than Apple leather cases have been since the iPhone 12.
This. And what about the chickens lives who will be affected by the cows painting billboards with the words "eat mor chiken?"
Everyone is entitled to their viewpoints. And we don't have to agree. I don't agree with this. Yes, Apple is clearly driven by profits given how expensive their operations are, but efforts like FineWoven are clearly rooted in trying to reduce impacts on the environment. However, this was not a successful attempt at that. Not everything will be.
I'd love to see them work with other materials, such as rubbers, that can be derived naturally.
Goodbye real Leather, though. I agree with that.
What, you expected Apple to listen to its customers? 🤣
Here’s another leather source that I’ve used for several years. Haven’t ordered anything in the past few years, but still. They are pricey, but if you’re a fashion bug where you can configure the type of leather, color, and trim; here ya go…
Here’s another leather source that I’ve used for several years. Haven’t ordered anything in the past few years, but still. They are pricey, but if you’re a fashion bug where you can configure the type of leather, color, and trim; here ya go…
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Good move Apple. We burn that leather stuff then, instead of using it as a "natural" resource and start creating some more plastic things.
...we additionally could stop eating all that meat, so there would be no need to burn the skin of these animals, we do not want to use anymore..
...we additionally could stop eating all that meat, so there would be no need to burn the skin of these animals, we do not want to use anymore..
This thread has been great…for finding some alternative leather cases.
Fine woven has been one of the biggest misses from Apple in awhile.
Both of my cases became very ugly and started falling apart in about half the time it took my leather cases.
Both of my cases became very ugly and started falling apart in about half the time it took my leather cases.
Leather is amazing and sustainable. Its nature's perfect product. Anything else is theater.
Yeah part of me thinks FineWoven might have been better received if it was an addition not an outright replacement. If they're so insistent on getting rid of leather, then do it...but maybe not in the same year. If they didn't do both at the same time, the reception might've been different.
At least it's not an ad directly about FineWoven cases.
I'm fine with saying goodbye to leather, it's seriously time that we evolve to materials that don't cause as much harm to other living beings. But they should have just discontinued the leather cases and not replace them with one of the worst cases ever made. I think they should turn around and discontinue the FineWoven cases if they're that bad. It clearly doesn't project a good reputation for them.
I'm fine with saying goodbye to leather, it's seriously time that we evolve to materials that don't cause as much harm to other living beings. But they should have just discontinued the leather cases and not replace them with one of the worst cases ever made. I think they should turn around and discontinue the FineWoven cases if they're that bad. It clearly doesn't project a good reputation for them.
you realize that no one skins a cow for the skin, right? hides are a byproduct of the animal and 99% of every cow is used in a myriad of industries.
Yes a very good point! It would have been interesting to compare sales data. Even if leather outsold finewoven, Apple could have claimed that it reduced leather usage by N%.
A related problem is that natural products are typically better than artificial products and Apple’s user base are among those who prefer natural when it comes to food and materials. Even Apple favors metals over plastic for its products. Finewoven is not a natural material.
Exactly. And I'm not saying they would have had to keep leather forever. They could have released FineWoven last year alongside the leather and then could have gotten rid of leather, say, this year with the introduction of the 16. Having a gap between introduction of a new material and the discontinuation of another will probably still be perceived as it being a replacement, but instead of anger and pitchforks, you might have "ok, whatever" instead 😂 Another thing that didn't help with the "replacement for leather" aspect...is the price. My experience with FineWoven, I would say the cost should NOT be the same as the leather was.
I generally like leather, but my Finewoven Apple Watch strap has done just fine by me. It's patinaed for sure, but it's functional, washes better than the leather, hasn't suffered from some of the degradation I had with the leather magnetic link straps and is comfortable to wear.
I'm in the 1% who likes Finewoven. Have the case and wallet in black. I never did like the leather phone case anyway so maybe that's why I like Finewoven better than the silicone case. Certainly see why those who love the leather case feel its a rip-off but to me the extra $10 over silicone was worth it.
I love leather. So the byproduct is highly available. Why not utilize it, Apple? BTW, I love meat so vegans can cry.
The BS that cows are huge contributors to CO2 is indeed BS. Nobody talks about the US military being the biggest polluter out there.
The BS that cows are huge contributors to CO2 is indeed BS. Nobody talks about the US military being the biggest polluter out there.