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And in the answer they mention advertising even before search!
Search is not what defines Google. All this internet technology is just to sell more ads. Providing a free service is not a business model, it's only an enabler for the real business, ad sales. Just like the free food for the pigs in the barn. On most days it looks as if the farmer only wants to make the pigs happy. Until he drives them to the butcher.
That's why we users love Apple, they make their money directly from us. Not from selling e-mail machines to business customers. I couldn't care less which of these companies has the largest market share. Only one of them even remotely works in my interest. Nobody cares how silent, cool, light and beautiful a computer is, except for the guy sitting right in front of it. That's me, I'm with Apple. Google doesn't interest me at all.