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And in the answer they mention advertising even before search!
Search is not what defines Google. All this internet technology is just to sell more ads. Providing a free service is not a business model, it's only an enabler for the real business, ad sales. Just like the free food for the pigs in the barn. On most days it looks as if the farmer only wants to make the pigs happy. Until he drives them to the butcher.
That's why we users love Apple, they make their money directly from us. Not from selling e-mail machines to business customers. I couldn't care less which of these companies has the largest market share. Only one of them even remotely works in my interest. Nobody cares how silent, cool, light and beautiful a computer is, except for the guy sitting right in front of it. That's me, I'm with Apple. Google doesn't interest me at all.
Same with many as well as myself. I love Apple Products. Been using them since 1992.
Anyways, Google contributes plenty in the form of AI, Cloud Computing, Web Browsing standards, Virtual Assistant tech, and some Hardware as well.
Google became dominant in the advertising space after acquiring Doubleclick.
Companies (including Apple) acquire others all the time and improve on the tech and software.
Google is not just an advertising company.
Apple makes excellent hardware but its services business has expanded quite a bit and will be a main source of revenue. Its advertising business also is massively growing. When Steve Jobs was in charge Apple made a few hundred million a year in the ad segment. That figure is around $5 billion today. Apple Ads will expand like wildfire in Apple Books, Podcasts, and other products from their services division. They have hired a new senior ad exec, and hundreds of new employees for the ad business expansion. All in perfect time when Apple added App Tracking Transparency…to make it difficult for ad competitors such as Meta and Google.
Apple isn’t requiring its own apps to have to accept permission for ad-tracking, only for third party apps. Already an antitrust investigation underway for that. If a company spends and advertises massively on billboards and online to tell you about Privacy and how its in their best interest for you, one must wonder why?
All this to say, I love and forever use Apple products, but just want people to have a clearer picture and stop the whole “Google is an ad company bad, and Apple is good.” It’s not the truth.