In their presentation, apple said M1 powered laptops were faster than 98% of all laptops being sold at present. In other words, the top 2% of laptops being sold are still faster by some measure, but every faster laptop operates with a much higher TDP.
Apple is hitting roughly 1.5x the performance per watt of AMD’s most efficient parts (4800U in 15W configuration), and roughly 2-3x (depending on configured TDP) the performance per watt of Intel’s most efficient parts (i7-1165G7). These efficiency advantages will definitely result in advantages for Apple as they scale to higher core counts. Increasing clock speeds increases power consumption very non-linearly, but increasing core counts generally scales near-linearly, or even sub-linearly if you clock the cores slower. A future 16” MBP with Apple Silicon may still be outperformed by high power and high core count desktops, but I’m confident Apple can be best in class for performance at every power budget by a comfortable margin.
Yeah, I have no doubt Apple will prevail with the 16" and the iMac, Mac Pro as well.
But the problem at this point is... it'll be Apple against itself when those machines come.
The reception of the M1 has been generally positive. But... imagine the reception when Apple introduces a 16" MacBook Pro that looks essentially the same as last gen, with basically no single-core improvement over the 13", and with only more CPU cores and more GPU cores, and with less battery life (likely 15 hours like the Air).
And then imagine the reception when they introduce iMac and Mac Pro that are basically... even more cores.
So yeah, that's the problem. Apple set its own bar, and I can't help but see that the rest of the lineup may not be as impressive.