Apple Store Goes Down Ahead of iPhone 15 Event Later Today

[MacRumors]

Apple's online store is now down ahead of the company's annual September event, which begins at 10 a.m. Pacific Time today. The store is routinely taken offline ahead of major Apple hardware events, primarily as a marketing tactic for the company.

At today's event, Apple is expected to announce the iPhone 15 lineup, the Apple Watch Series 9, a second-generation Apple Watch Ultra, a USB-C charging case for the AirPods Pro, and an assortment of more eco-friendly iPhone cases and Apple Watch bands.

Four new iPhone 15 models are expected — all with a USB-C port and the Dynamic Island. Additional features are rumored for the two Pro models, including a lightweight titanium frame, customizable Action button, faster A17 chip, thinner bezels around the screen, Wi-Fi 6E support, up to 6x optical zoom for the Pro Max, increased RAM, and more.

Apple should also provide a release date for the iOS 17 software update, compatible with the iPhone XS and newer.

MacRumors video producer Dan Barbera will be attending the event live at Steve Jobs Theater on the Apple Park campus in Cupertino, California. Stay tuned for in-depth coverage of Apple's announcements.

Article Link: Apple Store Goes Down Ahead of iPhone 15 Event Later Today

 

[abatabia]

Same script, different year. The Apple hype begins. Thank you Macrumors for calling it what it is, a marketing tactic indeed.

 

[Reeneman]

Same bs hype year after year
Curious if there will be at least one surprise similar to the dynamic island from last year.

 

[fwmireault]

"This is a marketing stunt"
"Apple doesn’t need to shut the store down"

You’re welcome!

 

[SexExpert]

My only hope is new GPUs with hardware ray-tracing. Other than that, not much to look forward to except minor speed and camera bumps.

 

[FHoff]

1st three posts nothing but regurgitation of what is in the article.
How dare a company use marketing as a tactic.

 

[svish]

Excited to see the 15 Pro Max along with all the other products Apple will announce today

 

[Leon Ze Professional]

And so it begins. Apple is sprinkling there marketing wonderlust dust around! Hopefully it will be a magical ✨️day?

 

[70orbits]

How conveniently placed that “Watch The Event” link is.

 

[Kung]

As my son might say,

"Let's goooooooo"

 

[floral]

This happened last year, no big soup rice.

 

[oofio2461]

RIP iPhone Mini 2020-2023

 

[BorisDG]

They are preparing to empty your wallet. 😁

 

[BradWI]

Don't the iPhones typically become available for ordering later in the week?

 

[Sebalto]

Minor changes and a 15% price increase

"We think you're gonna love it!"

 

[krspkbl]

Don't the iPhones typically become available for ordering later in the week?

You've been here for 12 years and you don't know how it works?

 

[Velin]

Man, what a salty bunch. Well, looking forward to this event. Here's one reason: go review some uTube videos by photog and videog pros comparing very expensive camera bodies and Red videocams with the iPhone 14 Pro, and how iPhone holds its own against dedicated equipment costing 5x, 10x, even 50x as much. Want to see how much better iPhone 15 Pro is going to be.

 

[klasma]

not much to look forward to except minor speed and camera bumps.

Regarding the speed bumps, I think it’s more new iOS versions that are to blame.

 

[krspkbl]

I swear if Apple lock 8GB RAM behind 1TB i'm going to be pissed.

 

[picpicmac]

Phones are appliances.

 

[klasma]

How dare a company use marketing as a tactic.

Marketing is not environment-friendly. 😛

 

[klasma]

RIP iPhone Mini 2020-2023

I expect mine to live until 2027 at least.

 

[Velin]

Phones are appliances.

Ever own a Samsung appliance? I have. To the dump they went, within one year of purchase. Never again, in any product category, period. Thankfully, 90% refund due to consumer defect litigation.

 

[klasma]

Don't the iPhones typically become available for ordering later in the week?

Yes, but you already get to salivate at the marketing material before that.

 

[krspkbl]

My bank account might take a £2,000 hit soon. I'm interested in a 15 Pro Max with 256GB and a Series 9 Watch

Both with AppleCare+ obviously