Compared to when?
They were over 3T and are back down now. If you follow the tech market they aren’t beating it by 10x like it once was.
I think this might be the last Mac Pro. What purpose does it serve at this point?
The single point of the MP is low sales. It works here because a firm needs only a few MPs for the top techs. But once a firm is editing on the MP then all their other computers are friendlier towards the Mac. Remove the MP from service, push the editor to go to Windows, and you’ve just given the entire firm a reason to switch.
Apple financials, including profits, remain strong too. The stock is up around 38% YTD.
Again, compared to what? Apple isn’t as hot as they used to be.
Listen, I’m not suggesting Tim is a dirtbag. He’s probably one of the best CEOs out there. My complaint is that, as a multi-decade Mac user, I’m getting more and more frustrated by the junk and total contempt for the customer.
Why, for example, must I bring a broken iMac to an App Store when Apple advertises mail in and on-site repairs? Why did Apple change the policies and basically shut out all the third-party repair options? Why does Siri get worse and worse with each iOS upgrade? Why does Apple change things, just for the sake of changing them? Why does Apple prohibit downgrading when they purposely remove so much that many apps don’t run properly? Why do I need a machine that runs BigSur to run my Quickbooks Server properly?
So much of this is just was not a problem 10 years ago.