I check my watch quite frequently due to the nature of how I have notifications set up; but not 22 lol. I’ve been an AW user going back to S3 (and now S1Ultra) and as a watch enthusiast my entire life (I have an embarrassing number of Seiko 5’s), the move was pretty seamless.I might obsessively check the time pretty frequently when I'm catching a train or something. Ten times an hour? Fifteen? I have no idea. It's sort of an ambient thing with a boring old quartz watch that knows not one bit how often I absentmindedly look at it -- as much a time security blanket as anything else.
But after four decades of having one, I feel like if I had an Apple Watch I'd find myself kind of weirded out by the blank screen and probably checking it more often than necessary just out of mystery. Does Apple Watch have an hourly chime or vibration or something? That could be useful.
Always On is a great feature, and yes, you can set up a notification ding/pulse to go off on the top of the hour.