It's not about consumer demand, it's about legislation. We need functional legislation protecting consumer data. In the USA, the data is not your own to begin with. In the EU, the situation is somewhat better but also worse at the same time, as recent developments show — with government mandating obligatory communication surveillance agains the citizen's wishes.
You can vote with your dollar all you want, it makes no difference if the ISP/storage provider/communication company is really obliged to spy on you.