Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
The cost price for Apple would be how much? The SSD's probably vary by about $2 at the moment as desktops and laptops are abandoning such small disks. Apple usually waits until storage becomes so niche it is dropped by the factories. The RAM price difference... what do we reckon, $10 difference per unit for Apple?
From Apple’s point of view, the cost of providing more RAM and storage is not about the component cost but about the lost upgrade revenue. They are going to want to figure out a way to not lose that, either by increasing the base price or finding a way to temp people into upgrading to yet higher levels.
 
From Apple’s point of view, the cost of providing more RAM and storage is not about the component cost but about the lost upgrade revenue. They are going to want to figure out a way to not lose that, either by increasing the base price or finding a way to temp people into upgrading to yet higher levels.
The answer is easy. Make 8MB to 12MB a paid upgrade, as well as upgrades to 24MB and 36MB 🤑🤑🤑
 
A19 + M5 Chips are already in works!

This is pretty crazy! This showed up sometime between June and August of 2023 😱

Chip specifications have to be started to be worked on 4-5 years in advance for every chip company. In fact, they probably have started to work on the specs of the A22 and explore the path all the way up to A27. Companies have to start working on chip specs 4-5 years in advance.

 
  • Wow
  • Like
Reactions: Armada2 and svish
From Apple’s point of view, the cost of providing more RAM and storage is not about the component cost but about the lost upgrade revenue. They are going to want to figure out a way to not lose that, either by increasing the base price or finding a way to temp people into upgrading to yet higher levels.
I do agree with you. They're flogging a dead horse with their ridiculous upgrade costs, which are ludicrously profitable. I was just saying that historically they wait for the tipping point on storage, where the smaller disk they offer as basic becomes harder to source and more pricey than the next size up.
 
  • Like
Reactions: Tagbert
I do agree with you. They're flogging a dead horse with their ridiculous upgrade costs, which are ludicrously profitable. I was just saying that historically they wait for the tipping point on storage, where the smaller disk they offer as basic becomes harder to source and more pricey than the next size up.
When you think about it, the fact they wait for a tipping point like that suggests the specs on these machines are pretty bad considering their premium pricing
 
Even with Apple Silicon efficiency, 8GB can be a constrain in some mid-level, pro-user situations, 12GB as entry level could be great for future proofing and for high performance task like video editing and gaming, things that entry level users don't think they will do but sooner or later they will do.
 
  • Like
Reactions: wnorris
I actually really don't mind that one. It's basically just a MacBook Air with a fan, but for a lot of people, that's exactly what they need. It's a thin and light computer that's reasonably powerful, has a little bit of extra battery life, and won't throttle if they decide to hammer it.

The only thing I wish they'd do to it is add magsafe to it. Having only two ports and then being forced to use one of them to charge is a bit ridiculous when even the Air has a better IO situation. (I'm surprised they haven't tried to rebrand it as just the "MacBook," but sales would probably drop somewhat if they did.)
Let's face it, the 13" MBP is an SE model... old design with updated chip.
 
It's such a shame the entry level Pro isn't just the 14" Pro chassis with the brains of the MacBook Air (well, plus the ability to competently run external displays like even the old Intel Macs could).

We must assume they have a surplus heap of 13" Pro aluminium shells laying about somewhere they'd rather not have to melt down.
 
It's such a shame the entry level Pro isn't just the 14" Pro chassis with the brains of the MacBook Air (well, plus the ability to competently run external displays like even the old Intel Macs could).

We must assume they have a surplus heap of 13" Pro aluminium shells laying about somewhere they'd rather not have to melt down.
Unpopular opinion but I feel like they might release a MacBook Pro 14 with M3 chip (for less than $1999) and raise the prices for the M3 Pro/Max by like a hundred, especially with the reports that TSMC N3 is more expensive and rumors that they'll be adding more RAM.
 
  • Like
Reactions: ric22
Unpopular opinion but I feel like they might release a MacBook Pro 14 with M3 chip (for less than $1999) and raise the prices for the M3 Pro/Max by like a hundred, especially with the reports that TSMC N3 is more expensive and rumors that they'll be adding more RAM.
Seems logical! They'd need to lower the base price for the Pro 14" by about $500, though, so I'm not sure if it would happen.
 
It's such a shame the entry level Pro isn't just the 14" Pro chassis with the brains of the MacBook Air (well, plus the ability to competently run external displays like even the old Intel Macs could).

We must assume they have a surplus heap of 13" Pro aluminium shells laying about somewhere they'd rather not have to melt down.
I don’t think that Apple would mess up their supply chain to the extent of having extra shells just lying around. What they may have is a production line setup and cranking out 13” MBPs at a low cost coupled with a significant number of corporate orders for a low cost “pro” machine.

I don’t think that the current 13” MBP is really a consumer product. Some people do buy it but it is really tailored for institutional purchasing policies.
 
  • Like
Reactions: ric22
I don’t think that Apple would mess up their supply chain to the extent of having extra shells just lying around. What they may have is a production line setup and cranking out 13” MBPs at a low cost coupled with a significant number of corporate orders for a low cost “pro” machine.

I don’t think that the current 13” MBP is really a consumer product. Some people do buy it but it is really tailored for institutional purchasing policies.
I would have had it as my work computer, but it fails to be "pro" enough for me, and I'm hardly the most demanding user 😅 Worked out ok for me as I ended up with the choice of 14 or 16 and took the 16. It's a lump, but it's not like I'm carrying it for hours at a time.

I suspect you're right that they have the supply chain set up for the 13" model, but surely they could pivot to the 14" as it's not like the case would cost much more. The only significant cost difference would be the nicer monitor on the 14", but even that's not that big a cost difference and it's more of an artificial luxury to upsell their pricier stuff.
 
  • Like
Reactions: Tagbert
Even with Apple Silicon efficiency, 8GB can be a constrain in some mid-level, pro-user situations, 12GB as entry level could be great for future proofing and for high performance task like video editing and gaming, things that entry level users don't think they will do but sooner or later they will do.
Well of course more is more; that is obvious. And of course most folks should buy more than 8 GB RAM. The question is why should Apple force lowest end users (e.g. granny with only email and K-12 administrators) needing absolute least cost to pay more than minimally necessary?
 
  • Like
Reactions: Tagbert
Never, ever mistake any MBP as a MacBook Air with a fan. MBP is a superior box.
That's what Apple wants you to think. ;)

In some respects, the 13" pro is actually inferior to the Air. It has no magsafe/worse IO, smaller screen, worse webcam, thicker design without any extra expandability to come along with it. Same chip/SOC and no ability to support additional monitors above what the Air can already provide.

You do get a fan, better speakers, touchbar, and slightly better battery life. The fan is not a negligible benefit, and is what really sets this machine apart from the Air lineup for a lot of people.
 
  • Like
Reactions: Lioness~
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.