10" is too small for productivity/creativity and too big for one handed use. Also, it lacks professional applications like Photoshop, Illustrator, etc. And, with the Surface Pro 4 Core M3/4GB/128GB frequently on sale for $550 the blown up iPods like the $899 12.9" 4GB/128GB are a tough sell while the 9.7" with only 2GB won't be sufficient for anything complex or large.