Having used Androids, I think Apple has neglected audio for a long time. It’s amazing what HTC in particular did with audio recording quality for videos. Samsung records video in nice immersive stereo sound. My iPhone audio on my videos sounds so muffled and lifeless in comparison, unless I attach my Shure stereo lightning mic.
I also think sound over Bluetooth is clearer through my Android phones and APTX headphones than my iPhones paired with my Beats Studio Wireless and other Applecentric earbuds and headphones.
Call quality on my 8 Plus and ability to hold onto LTE signal is poor compared to even what my older Androids, like my HTC 10 was able to achieve. I am very interested in seeing what the new Intel modems can do for iPhones this year. That’s one big draw for me because I really am more a fan of the iPhone 8 Plus and Touch ID and otherwise would have ignored the XS.
And even in its much celebrated image quality, Apple needs to get its propensity to blow out highlights and turn noise into mosaic effects under control. Noise is an inescapable part of low light photography but I see it handled so much better by the competition.
We should also finally get a built in manual camera control interface. I have this on my Samsung S9+ and it enabled me to get photos of the full moon over the ocean that I could not get with even my Pixel 2. Nor my husband’s IPhone X and my 8 Plus. I know there are apps for this but it would be so much better to have Apple build this in.
They really let iPhones be outdone by Android phones in key areas in which they’d always taken pride. If Android manufacturers can do these things and indeed, have been doing them for at least 3 years now, I have no doubt Apple could do even better if they would pull their heads out of...their state of obliviousness or disinterest.
Unfortunately I don’t think Apple has any interest in making these improvements. Because I don’t think many people care. For alll the complaints that fly on this forum, I never see anyone seem as concerned as I am about these things. So why should Apple bother about audio if nobody cares and they’re now a trillion dollar company?
There are many workflow features I’ve heard other people say they would like to see implemented. So yes, Apple still has a way to go toward the peak. But they’re not that hungry anymore. Unless it’s for China. If Huawei keeps kicking their butt outside of the US, then maybe Apple will push itself harder.