As the news coming out over the last month and today (Nikkei news stated that even AirPods, Apple Watch and Mac are seeing weakening demand), the price hike is definitely hurting the demand. Customers/Users are not happy
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Other Are you happy about Apple’s recent pricing hikes?
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There is also a recession looming, high interest rates, inflation on everyday goods, and a declining stock market which will impact people's purchases.
Samsung just drastically increased the prices of their tablets and smartphones including the older already released models. I guess it's somewhat inevitable due to the economic circumstances
I met up with a lot of friends and family over Christmas and the new year and was shocked how many who I’ve always known to be iPhone users are now using Android. When I was asking why, I was told it was a cheaper upgrade. These price hikes are impacting on people and I’d imagine it will also force people to keep their current iPhones longer. Luxury purchases usually are the first things to be managed and smartphones aren’t exactly changing massively over a few years. I’d imagine Apple know sales will start to decline so prices are going up to counteract this.
Apple apparently has a demand issue now. Either it has to cut its price, or go back to innovation to excite customers to pay more. But sadly, Apple has been focusing on cost optimization upgrades rather than innovation, which will bite Apple eventually.
I think the £1100 and £1200 starting prices of the Pro’s are hard to stomach regardless of innovation. They may be popular in certain markets but you can get alternatives at more competitive price points and they are being marketed hard. I think I’ve had my last Pro iPhone, i’ll be looking to save on outlay next time around, not increase it and that’s a common approach right not with sky high costs across the board.
I don't see that the overall price of Apple products has risen at NEARLY the rate of necessities like eggs, fuel, bread.
Doesn't matter. When essentials are going through the roof, people are note going to spend £/$1200 on a new phone. If all they need is a means of keeping in touch, a bit of social media, streaming, etc then a mid range Android will do the job just as well.
Apple can go chasing the revenue by hiking prices, but I think they'll see sales drop further as people are priced out. They might be able to make more and increase sales by dropping the price of the 15 series, assuming there is room to manoeuvre.
I think even Apple realise they aren’t going to sell iPhones at a 35% increase. They’ve put £100-£150 on each iPhone though and that’s raised eyebrows and lost customers.
I'm not seeing that (in the U.S.) at least.
The iPhone 14 Pro from Apple is the same price right now as the iPhone 13 Pro that I bought a year ago November (same storage, 128 GB).
That's the way it goes in commerce.
When the public can't or does not want to afford to buy a product, they go elsewhere.
Phones, groceries, cars, toasters...............
Don’t think they put the prices up in the US. but with the exchange rates hurting them, everywhere else got a hike.
Depends which brands and price point you look at, I suppose. 10% on a £/$300 Nokia or Motorola phone is a lot more manageable than on a Samsung S22.
Not in the UK, Europe or Australia though. The least they went up was £100 for the standard iPhones and £150 for the Pro’s. Apple absorbed the cost for their domestic market this year but I’d expect the US to see a price increase this year.
“Apple hikes the price of iPhone battery replacements by $20.” A stunning 30% hike for battery replacement. The change could also prompt more people to upgrade their phones to a new model instead of replacing the battery. It could also drive users to non-Apple repair stores for lower prices.
There’s no reason to move to Android if you already have a recent iPhone — let’s say iPhone 12 or later. The iPhone 12 I have right now is super smooth on iOS 16 and all the apps work as good as on any other more recent phone.
People are going to learn to keep the device they have for 3-5 years rather than 1-2 years. This will obviously have an impact on Apple who are likely to reduce R&D costs, reuse shells and components such as SoCs (such as the 14 being paired with the A15 again).
Recessions and depressions are not times where we see much innovation… companies historically go back to basics and into survival mode.
People are going to learn to keep the device they have for 3-5 years rather than 1-2 years. This will obviously have an impact on Apple who are likely to reduce R&D costs, reuse shells and components such as SoCs (such as the 14 being paired with the A15 again).
Recessions and depressions are not times where we see much innovation… companies historically go back to basics and into survival mode.
The prices for most Apple devices are ridiculous now. I'm not in the market for an iPad right now as I already have two which I plan on keeping for a while. However the iPad pro starts at £900 now. I have a limit for how much i will spend on an iPad and that is not much more than £700. My last two iPad pros cost me just a bit over £700. It's just that the iPad is a luxury item for me at the end of the day and i just would't be able to justify spending much more than £700 on a luxury device. £700 now would only get me an entry level iPad Air. my iPad pro is 256GB. My iPad mini which I bought before the price increases was £479. Now for the same model it costs £569. I don't think I could justify spending £569 on a secondary iPad. Even the iPhone raises questions now. It is my most used device but the price increase means I wouldn't upgrade as easily as before.
I love paying more for stuff. The less money I have, the less I have to do math. Hoping to get to zero.
Do you need a Pro or would an Air be enough? I have an Air but to be honest it’s overkill for just browsing and that’s all I do. I’ll probably replace it in a few years with an entry level version. Yeah iPhone prices have gotten stupid and last year I got a 13 Pro Max instead of the newly released devices. I’m starting to resent Apples aggressive pricing and may dump them altogether next upgrade. So many of my iPhone using friends and family are switching to Android because they had shocks when last upgrading. We’re in a cost of living crisis and it’s a buyers market. People can’t afford to be loyal to a brand when they are going up and up and there’s other options on better deals.
I don’t have to have a pro. It is over kill. The annoying thing though is that you see your money buying less and less as time goes on. In 2015 I bought a 128GB iPad Air for around £570. It was the top of the range model and had maxed out storage at that time. Then in 2017 I purchased an iPad Pro 10.5 256GB. It cost about £709. Which was a considerable jump in price to what I paid back in 2015. Then in 2020 my kids used my iPad when I was at work and damaged the charging port and it wasn’t charging properly. It was not cost effective to fix so had to buy a ‘new’ iPad. However in 2020 the same £700 would not get me an iPad Pro at all. I would have to spend at least £780 and only get 128GB of storage and if I wanted 256GB of storage I would need to spend about £900! In the end I opted for a refurbed iPad Pro 2018 with 256GB of storage for the same £700. I wasn’t willing to spend more than £700 on a device that was only going to be used for browsing, social media and watching videos. Also there was virtually no difference between the A12X and A12Z chip. In today’s climate I don’t think I’d be happy to spend £700 on an iPad with all that’s going on. However the same £700 would only get me a 64GB iPad Air or a 256GB entry level iPad.
I have to agree with your sentiment. I’m also staring to look at other options. Even before the prices went up I did feel that Apple devices were over priced compared to the competition. However now it’s just ridiculous and with the state of the economy I just wouldn’t be able to justify it. I can pay bit extra because of a preference for a particular brand or prefering a particular brand but not when it’s hundreds of pounds more. Also when there are perfectly viable other options out there that offer significantly better value.
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Who writes this stuff? Who carefully reads this stuff and does a reality check? If my iPhone needed a new battery to breathe new life into it and found that the cost increased by $20, I don't think that increased amount is anywhere near the tipping point to lead me to upgrade to a newer model or move to an Android.
Not sure what the percentage of iPhone owners used the Apple Store for out of warranty battery replacement vs non-Apple repair stores/DIY.