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Are you happy about Apple’s consistent pricing hikes?

  • Yes. The price hike doesn’t impact my love for Apple at all.

    Votes: 32 7.7%
  • No. It is price gouging.

    Votes: 182 43.8%
  • Still loyal to Apple products, but unhappy.

    Votes: 140 33.7%
  • No. But it is just inflation, not Apple’s greed

    Votes: 59 14.2%
  • It is ok~~ since there are still marginal improvements that justify the hike.

    Votes: 3 0.7%

  • Total voters
    416
Other things like Apple TV+ may have been under priced in order to build a subscriber base and now that there are more subscribers (as well as more content), a price increase is not surprising. $6.99 ad-free is still less expensive than Disney+, HBO Max, Hulu, Netflix, Paramount+, etc.
Well $4.99 was nice for a try BUT with the lack of content $6.99 feels like too much(for me) and for users of the whole Apple Ecosystem that price-hike(s) won't feel all that good I guess!
 
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The overseas iPhone price hikes are largely due to currency value changes (stonger U.S. dollar) which you can't blame Apple for.

Other things like Apple TV+ may have been under priced in order to build a subscriber base and now that there are more subscribers (as well as more content), a price increase is not surprising. $6.99 ad-free is still less expensive than Disney+, HBO Max, Hulu, Netflix, Paramount+, etc.
The issue with Apple TV+ is that the inventory is not even comparable to HBO, Disney, or even Netflix, which either spent tons of money building up its own contents over the years, or back by the Hollywood studios. What does TV+ have? A handful of shows that you might remember.
 
Doom and gloom, the end is near etc etc... Heard it all before.

A mobile phone is probably the cheapest aspect of everyday life for what usage most people get from them. Its a phone, a camera, a computer, access to the internet, a music device, a portable video player as well as a games console for those that use it as such...

No one is being forced to buy anything. If people want something new, they'll buy it. If they don't, they won't.

Not really sure what the point of your original post was, other than to shout from the rooftops that people will be experiencing hard times. Phones will still sell, I can guarantee you that even in a global recession next years flagship device will be sold out after launch, which proves my point that people will prioritise a new phone over many other things. Whether they should, is a different argument.

A phone that offers so much, for not much more than 10% more than it did 10 years ago isn't really bad at all IMO.

You joined this forum today, posted this one Topic and then argue with anyone who has a different view, or financial situation to yourself it seems.
 
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The issue with Apple TV+ is that the inventory is not even comparable to HBO, Disney, or even Netflix, which either spent tons of money building up its own contents over the years, or back by the Hollywood studios. What does TV+ have? A handful of shows that you might remember.
I’ve got quite a few shows I’ve enjoyed on Apple TV+, plus a couple more I intend to get to. I have been extremely happy with $4.99 a month, and I’m still OK with $6.99.
 
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The price of just about everything has gone up the past 19 months. The decrease in oil production and eliminating the US from competing in the oil production market has resulted in a huge increase in oil/gas prices which affect production and delivery costs. Gas is almost double the cost per gallon than it was two years ago. Decreasing the natural gas supply/production (Keystone pipeline would have allowed net exports) has resulted in an increase in the cost of natural gas. Electricity prices have also increased. All of this increased energy cost affects every step of the production/packaging/delivery/distribution process.

The cash infusion by different countries to prop up their economy like the Federal Reserves "quantitative easing" in the US and similar programs in other countries/EU and various stimulus packages over the past couple of decades increased the money supply has finally resulted in the ugly inflation that has not been seen/appreciated by anyone in the US who are younger than 50 years old.

One can deal with the pain of increased prices of non-essential items like upgraded phone/computer/vehicle by postponing their purchases. Yes, it is painful to see the price of the Apple products to increase, but if one steps back and tallies up the amount one spends on essential items per year--food, gas, electricity, utilities, rent/mortgage, insurance, one will see one's personal effective inflation rate (not just what the media stream is feeding us) is pretty substantial. What makes the price increase in items like Apple products (can substitute Ford, Honda, GM, etc) is that is a lump sum purchase. The price increase in our everyday essential consumable items does not seem as bad because we purchase them incrementally. If one has paid attention over this past year to the prices of grocery store items such as milk, butter, eggs, flour, sugar, meat, fruit and vegetables one will see that the percentage increase is much greater than the prices of Apple products.

Yes it is painful to see prices increase. But one can obviate the inevitable increase by postponing an upgrade for a year or more. It will not result in a decrease in prices, but it will decrease the outflow from one's personal budget.
 
Of couse! Any real Apple fan enjoys Timmey's penny pinching. Gotta get his 80 million bonus from somewhere.. but retail employees, don't you dare unionize!

Looking forward to the next price hike Tim, while at it bundle some more ads into stock apps, we love it.
 
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What would be good is if anyone anywhere started punishing Apple for their decisions to steadily offer less and less for more and more.

Until they get push back, why would they stop?
 
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I was gonna upgrade from my 12 PM to 14 PM now, but when 14 PM 128 GB start at 1500 USD/EUR here in Sweden, i pass.
I think I pass 2023 and maybe 2024.
 
They are discretionary items...
I don't think discretionary vs non-discretionary, or luxury vs necessity are always helpful dichotomies. Apple sells devices that help people do all sorts of things, including some that go to the heart of people's identities and livelihoods. Staying in touch with family and loved ones, doing work, finding employment and places to live, and so on. Some of these might be discretionary in a strict sense, but they are also very important to people, even when budgets are tight.

Of course, there are cheaper versions of most of these things, whether buying non-Apple stuff or, as you say, simply holding on to products longer. I'm sure some of that will take place.

But I also believe there is a strong and durable underlying demand for the kinds of products and services that Apple is good at supplying.

This will affect Apple’s bottom line and the company will be forced to downsize during the economic downturn, much like in all other industries, which will ultimately create an economic death spiral.
There is a sense of inevitability to this that doesn't seem right to me. The world is full of expensive brands that have survived and sometimes thrived through numerous recessions. Apple has survived quite a few itself (though only barely, in some cases).

Indeed, it's worth noting that Apple's massive growth over the last 15 years has come in an era in which real-terms wages in many of its key markets have been stagnant. In the UK where I live, for instance, wages have basically been static since 2008, and have declined significantly across many professions. Still, technology matters to people.

I'm not saying Apple is invulnerable - there are many risks and liabilities out there. But I don't think a 'death spiral' or even a decline is inevitable.
 
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hmmmm? You were expecting with soaring energy prices after Russia's invasion of Ukraine, that it would get cheaper to run servers, etc? Not really seeing the merits in this one at all. I for one only use Apple One, so $3/month, not going to cry over it - besides it is still a good deal
 
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Many places, "price gouging" has an actual, legal definition. This is not an example of gouging. If it were, Apple could be prosecuted in many jurisdictions. Here it is just hyperbole.

As for the click-bait title... yeah... it was ridiculous enough that I came to be amused by the nonsense. The only people who are likely to be "happy" about these price increases are those very few whose job or personal income is dependent on Apple maintaining margins.
 
The issue with Apple TV+ is that the inventory is not even comparable to HBO, Disney, or even Netflix, which either spent tons of money building up its own contents over the years, or back by the Hollywood studios. What does TV+ have? A handful of shows that you might remember.
I'm a little surprised Apple doesn't buy HBO, for its content alone. I mean, with a market cap of less than $3B, it could pay cash and not even notice the expenditure. There shouldn't be any alleged "anti-trust" issues, since it's just a content provider, there are many others, and Apple isn't even remotely close to cornering that market.

Hell, for that matter, I'm surprised Amazon, Netflix or someone else hasn't bought HBO.
 
Over the moon, I wish it was even more expensive. They should make the base iPhone 15 £999 next year for 16gb of storage /s
 
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I wish Apple would start its phone pricing at more like $2500. That would help induce exclusivity and, add status to iPhones and allow people with iPhones to more properly look down on everyone else, as they are alleged to do by Android users world wide.
 
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I don't think discretionary vs non-discretionary, or luxury vs necessity are always helpful dichotomies. Apple sells devices that help people do all sorts of things, including some that go to the heart of people's identities and livelihoods. Staying in touch with family and loved ones, doing work, finding employment and places to live, and so on. Some of these might be discretionary in a strict sense, but they are also very important to people, even when budgets are tight.

Of course, there are cheaper versions of most of these things, whether buying non-Apple stuff or, as you say, simply holding on to products longer. I'm sure some of that will take place.

But I also there is a strong and durable underlying demand for the kinds of products and services that Apple is good at supplying.


There is a sense of inevitability to this that doesn't seem right to me. The world is full of expensive brands that have survived and sometimes thrived through numerous recessions. Apple has survived quite a few itself (though only barely, in some cases).

Indeed, it's worth noting that Apple's massive growth over the last 15 years has come in an era in which real-terms wages in many of its key markets have been stagnant. In the UK where I live, for instance, wages have basically been static since 2008, and have declined significantly across many professions. Still, technology matters to people.

I'm not saying Apple is invulnerable - there are many risks and liabilities out there. But I don't think a 'death spiral' or even a decline is inevitable.
I understand what you are saying and I appreciate your point of view however I believe the decline is inevitable for deep rooted reasons in relation to our current political, economic and financial model. I am not saying that Apple will go bust but they will have to restructure and reconsider their current offerings and lineups.

Technology matters, and it will continue to matter, however few appear to appreciate that we are living through a financial bubble which is about to burst.

The only reason we did not see a wholesale depression in 2008 is because central banks, who set monetary policy, set interest rates close to zero percent which encouraged governments, businesses and individuals to borrow capital for close to nothing. The “credit crunch” was overcome due to all of this additional liquidity, (otherwise known as ‘cheap money’) as money velocity increased within the economy resulting in a minimal recession.

Lowering rates is no longer an option today as they were already close to zero and inflation has now seeped through all asset classes; from the housing market, stock market, derivatives, etc… and into goods and services. The only option now is to raise rates. This is going to cause a major collapse in housing and bond markets as governments are now unable to service their oversized debts, cannot refinance and have to borrow at higher rates. This is why your government in the UK is warning of austerity measures, downsizing services, alongside pulling any household energy subsidies come April ‘23.

We are living in unique times and I can assure you that there is very little the government can do to control inflation. I believe we will see a slowing of inflation in Q4 2022, but it will increase rapidly in 2023 due to the recent QE carried out by the Truss administration.
 
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Imho, prices have increased 40-50% over the last ten years, in contrary to around 15% inflation over that timespan. The recent price hikes are partly justified by rising inflation and currency exchange rates but the thing is that they have already been pretty high to begin with.

10 years ago you got the smaller mbp with a cpu upgrade for around € 1,6k, now it's 2,8k for a machine that occupies the same place in the market. The big difference is, that back then you bought that machine with a small hd and less ram and then upgraded both as needed, making it a total of maybe € 1900. Today, you have to pay for that upfront thus you're more in the territory of 3,5k - so it's more like a 75% price increase.

Similar with iphones - an iphone 5 was 680€ at release, an iphone 14 is €1000. So it's an increase of nearly 50% over ten years for "this year's iphone". The thing is, most salaries (apart from those of appe executices, probably) haven't kept up even with that 15% inflation.
 
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Here's the way I think about it.

Take a series like For All Mankind. Besides going full woke trash in Season 3 (if you can manage to ignore that, everything else is pretty good), the Season 2 finale is probably the finest piece of episodic programming I've ever seen.

They now have 24 episodes. At roughly 1 hour each, that's 24 hours of programing. What value do you put on that? I mean, just HOW CHEAP can you be? If you assume a value of being entertained is a measly $1/hr, that's $24, or roughly 3 1/2 months of service for Apple TV+. If you throw in See, that's another 3 seasons, or $24, which is about 7 months of service. So even if you ONLY watch those two series, and you value entertainment at a lousy $1/hr, that's SEVEN MONTHS of service that is worth paying for. If you are willing to bump up the value of being entertained to $2/hr, that's FOURTEEN months of service that is worth paying for. And all that is for 1 person. Double it for two, triple it for 3, etc. Imagine if you bumped it up to a more reasonable $3/hr or $4/hr.

Compare with the cost of going to a regular priced movie. Even if you don't get the popcorn, drink, etc., you figure an average 2 hour movie is gonna cost at least $10. That's $5/hr/person. AppleTV is a freaking bargain compared to that. And that's without factoring in all the hassle and unpleasantry to going to a theater and dealing with all the morons talking, texting and otherwise being jagoffs in general. PLUS you save money by eating popcorn and drinking drinks at home, can pause the movie to go pee. etc.

We pay $80/year for Disney Plus. At $1/hr, that only has to entertain my kid for 80 hours, over the course of a whole year. At a more reasonable $2-$3-$4/hr, it's even less. And I can tell you he watches it for a lot more than 80 hours over the course of the year. That would be only 13 minutes/day on average. I mean, it's totally a no-brainer.

So, it comes down to really, JUST HOW CHEAP can you be?
 
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Well no one is going to be happy with a price increase across Apple products. Unfortunately, the current economic conditions are to blame for the price hikes. Again, I am not supporting the price increases by Apple but it was inevitable.
 
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