This is interesting.
I will have to look it up if I can. The info came out of one of my electronic design magazines. Basically they where touting a tool that took an ARM IP and generated a chip will a significant power drop over the same design run through conventional tools. The firm wasn't a mainstream EDA outfit.
I'm just asking what the innovation is - you said it's not technological. So what is it?
Well is all innovation technology? That is a good question. In the case if ARM I would call their ability to gain industry acceptance of microprocessors as IP to be used as ingredients in your own designs as innovation. If you efectively change the nature of the game that is innovation.
It's not an assumption. I know what they are using. I was responsible for EDA at AMD's california design team for nearly a decade. I know what's going on in the industry, and I know the people in the industry and what tools they are using.
I can accept your back ground, that isn't the problem. What I wonder about is getting a fully custom design out the door in the time since PA was purchased.
That may not be a concern though as I've heard that PA was doing work for Apple well before the buy out. If true then they would have had more time to produce something.
What interesting hardware attached?
I find it hard to believe you asked that question as some of the most interesting stuff out there is built on ARM SoC. There is hardly a month (week) that goes by without an ARM related announcement. Many of those announcements have the companis involved touting the latest hardware that sits next to an ARM core. It could be the latest GPU, a media engine or some other Piece of hardware to make the chip stand out.
But to be innovative, doesn't the core have to have something other cores don't have? Or at least arrange things in a novel combination? If so, what is the new thing or combination that makes ARM so innovative?
You can't just look at ARM but rather it is the ecosystem that allows one to build your one SoC reasonable quick. It is not the core that is the innovation but the ability for many to build what isn't economically possible otherwise or to bring technology to market in a far more salable way.
ARM doesn't need rapid innovation in and of themselves as they have many companies doing that for them. ARM just needs to incrementally improve their designs, which they do, to keep all these third parties interested in their solution.
Surely you are joking. Intel doesn't have partners and an ecosystem? It's ecosystem is gargantuan compared to ARM.
Intel has an ecosystem, however it is no where near as broad as ARMs. Surely you can agree with that? As to sheer size of that ecosystem I really don't have numbers right now but it is not insignificant. It's composition is radically different too, largely due to servicing different markets.
Yes. I don't know what the people are working on, but I know who the people are - in many cases the people have been to my house and shared beer with me. I know what they know how to do, and I know that if they weren't doing what they wanted to be doing, they wouldn't still work there.
Not to distract from the conversation but I just realized these people are in California. I'm sitting here in cold NY after three days of Snow. It is hot coffee or chocolate weather.
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The design cost is low compared to the fab cost, and they don't have to pay the fab cost until they start the wafers. The advantage of full custom is that without even trying hard you immediately reduce the power per clock by 25-50%. Alternatively you can reduce area by x% (and hence cost) and power per clock by some other percent. Or you can increase clock and leave power constant. It is extraordinarily easy for trained people to beat synthesis tools. At AMD we did an experiment, and just by hand instantiating and placing standard cells (i.e.: letting a tool do routing, and not designing at the transistor level) we were able to beat the EDA companies by 20%. And we let them do the design with their own tools, so that the results would be unbiased. If instead you do transistor level design (which is what the PA Semi guys are trained to do from their DEC days), you easily do much better than that.
Wasn't one of the problems with the so called G5 Power PC a reflection of what you said above. That is the synthesized logic was very power hungery for what it was doing?
In any event we should know what Apple/ARM/PA Semi have been up to in a couple of weeks. In a way I'm actually hoping you are right and that Apple has had the time to do a full custom spin. More so I'm hoping that they do add a little extra to the sauce to address handling of multi media.
The concern about multi media is do to some rather impressive ARM based chips recently announced. Likewise I still have this concern that Apple will have a very hard time keeping up with all the other innovation in the ARM marketplace.
I will get back to this thread latter as the conversation has been most interesting.
Dave