This story only highlights once more that in the Windows/Android world every single component is its own for-profit enterprise, chip design, chip making, hardware, software, services, retail. Everything is another company with its own incentives. Whereas at Apple neither the chip designers nor the software engineers need to prove their value and monetise their work directly every step of the way. Only the final product gets one premium price tag and everyone along the supply chain gets paid. This eliminates so many problems of capitalism. Apple management can direct billions of dollars worth of additional investment into chip design, if that's the place where currently the most added benefit can be created. For a couple of years the Mac platform might even stagnate and suffer from too much focus on the iPhone. Only to come back even stronger when the A-series informs and finances the development of M-series chips. Compare that to Softbank's financial problems, becoming ARM's problems, becoming Qualcomm's problems and so on ...