But Apple does not have a pattern of buying out (small) companies for the sake of the name or brand alone. Apple strategically buys out because of the content or crucial software that those smaller companies do have. In this case, I was theorizing that Apple could bid on certain key game franchises from Atari that have a strong fanbase or large following (e.g the Baldur's Gate series). Not that Apple would actually buy out a defunct Atari brand itself.
Provided that they don't end up bidding an exorbitant amount, I could see the move as bolstering Apple's gaming arm. In the near future, this is something that Apple needs to do, unless Apple likes the idea of Google attempting to annihilate and wipe out iOS mobile gaming altogether. Do remember that Google has already signaled bold plans to bolster its own mobile gaming division. Google doesn't just want to play "catch up" to iOS mobile gaming success. Google wants to BURY Apple's iOS mobile gaming success.