Urgh, this is just cringey. I could never be a part of that.
I like Apple products, but I am not "loyal" to Apple - their products just tend to suit me better than others to some extent. When a new Apple product is announced, I get excited. But I also get excited when glasses free 3D TVs start appearing at consumer shows, when new headphones are released promising awesome sound quality etc.
I am a technology geek, and love every bit of it. Apple just happens to be a major role in that, but not the only role.
When you are at a Stevenote, and a product like the original iPhone was announced, I can understand the frenzy and cheers inside the keynote audience. But on the street because a product is released or a new store has opened... urgh who cares!