Why are you so defensive?
Just pointing out the truth. If that makes you feel defensive that says more about you than me.
AMD as repeatedly said they are moving to an APU/SoC solution based for the future. NVidia hasn't made such statement.
Chuckle. Nvidia's Q1 press release...
Quote from CEO
"... "We grew our GPU and Tegra Processor businesses. We are sampling production silicon of the Tegra 4 platform which includes our 4G LTE modem. And we created new pillars for long term growth with Project SHIELD and NVIDIA GRID -- first-of-their-kind devices that will extend our leadership in visual computing into mobile and the cloud." ... "
http://nvidianews.nvidia.com/Releas...nnual-and-Fourth-Quarter-Fiscal-2013-91d.aspx
Yeah that sure sounds like desktop GPU is the only primary focus.
and later in same press release"
"...
Fourth Quarter Fiscal 2013 Highlights:
NVIDIA's customers brought three Windows RT devices to market -- Asus VivoTab RT, IdeaPad Yoga 11 from Lenovo, and Microsoft Surface RT
NVIDIA announced Project SHIELD™, a unique Android gaming device that will ship in the second quarter of fiscal 2014
NVIDIA launched Tegra® 4, the world's fastest mobile SOC and the first quad-core A15 SOC
NVIDIA continued to drive the streaming of gaming from the cloud by signing deals with six middleware providers that will supply GRID™ gaming technology to service operators worldwide
NVIDIA officially launched the Tesla® K20 family of GPU accelerators, making the technology behind the world's fastest supercomputer, Titan, available to all ... "
Yep.... desktop discrete GPUs right there in the major highlights Nvidia wanted folks to walk away with .... not.
Win RT ... that is ARM SoC devices.
Project Shield .. integrated implementation gaming platform.
Tegra 4 ... again SoC devices ( note it incorporate a LTE so this is expansion out of CPU+GPU into digital radio IP also. )
Cloud gaming ( because you have to super duper local desktop GPU so you can simply get the bits from the cloud. )
K20 ... Sure K20 derivatives arriving now in mainstream desktop products.
So what? 1 out of 5 highlights for desktop GPUs.
NVidia hasn't scrapped half of the business that made them great to go instead with APU like AMD did by ending their desktop CPU line.
AMD hasn't scrapped their desktop line up any more than Intel has.
Next generation Intel mainstream desktop line up going BGA. Yeah AMD is out there by their lonesome. Major changes are coming in desktop CPU line ups from all directions. Spinning that it is primarily AMD is just smoke.
AMD has abdicated to Intel on that front
They haven't. They have not executed a evolutionary path on their x86 cores or their foundry relationships very well. The latter has adversely impacted their APU path as much as the x86 cores.
They gotten beaten by better execution and focus in terms of competitive products. That's happened before. Given the revolving door at the leadership helm at AMD hasn't exactly helped either.
There are areas where AMD feels they have more of a competitive edge and they are putting more focus on those. Unlike Intel they don't have the bank account to pursue 4-5 major development areas at once.
so what is to say they won't abdicate on the dGPU front as well and instead target the APU/SoC market only....
Primarily because there is shrinking differences between dGPU and the integrated ones. The dGPU allows bigger implementations, but 1-2 process shrink generations later largely the same stuff in the dGPU is in the embedded/integrated ones.
Trends like OpenCL and PCIe v3 supporting uniform memory addressing and eDRAM/stack-DRAM on chip packages only all the more so.