As a student currently wrapping up my MBA, I can assure you... there are very few students who cannot afford a MacBook Air at the $1,000 price point. Additionally, there are very few students who need a MacBook Pro to get through school (especially for a Bachelors)... but you can bet they would use this program to buy one because that is pushed on them. "Buy the best, you need it! The debt isn't much." Do you really think this enables individuals to shop within their means? Nope, that's not the way our brains are wired after years of advertising. We start to think "well, they payments are low enough... I'll just get the bigger one. Bigger is better!" That's how you end up with a $3,500.00 fancy couch web browser. If people actually shopped within their means, Apple's profits would not be nearly what they are. My own family is guilty of this, and I'm a finance major! You can argue the point all you want, this is just another way to shackle individuals into debt. It wouldn't surprise me if the financing was done by Synchrony... they love keeping people in debt!