yes
Well, as much as this is a nice lesson in business models and pricing, it doesn't really apply to apple. Apple firmly sets the pricing and does not allow authorized resellers to "discount", HISTORICALLY.
Till now, we have always seen this in the form of a rebate. Then, we started to see companies like Amazon (they were first, with both the rebate AND he posted discount to retail) and macmall offering products below full retail. I don't think it ever exceeds 10%, is is usually 3-5% and I'm not really sure how they get away with it. There must be some threshold that apple just isn't interested in going after them for. 10% seems to BE that level, stay under, they won't unleash the hounds, go over, you done!
I paid $1,250 for a 13" MBA with 4 gb of ram. So the prices are not always exactly as Apple sets them. Resellers buy the units at a lower price than they sell them for and the difference is called "margin". Some resellers realize that if they sell the units at a lower price, they will sell more of them and hence the overall profit to the business is higher... i.e. Capitalism is reborn during the rein of Mr. Jobs.
With that said, it's a small discount - nothing too get excited about. I also got it without sales tax. Overall I'm happy. I can afford that price and it was a deciding factor in my purchase, so hopefully Mr. Jobs is also happy to convert one more PC user over at the breaking point and leaving very little money on the table.
Well, as much as this is a nice lesson in business models and pricing, it doesn't really apply to apple. Apple firmly sets the pricing and does not allow authorized resellers to "discount", HISTORICALLY.
Till now, we have always seen this in the form of a rebate. Then, we started to see companies like Amazon (they were first, with both the rebate AND he posted discount to retail) and macmall offering products below full retail. I don't think it ever exceeds 10%, is is usually 3-5% and I'm not really sure how they get away with it. There must be some threshold that apple just isn't interested in going after them for. 10% seems to BE that level, stay under, they won't unleash the hounds, go over, you done!