I bought an iPhone 8 few days ago directly from Apple, brand new, paying full price. It is a gift.
I have no regrets even though it's 2019.
I might have gotten a better price had a I shopped around but I wanted it hassle free and quickly.
Let me just say, my experience shopping on Apple's site was FLAWLESS.
Ordered it pretty late and it literally came the next day. Not even late the next day.
I couldn't be happier with the experience and as much criticism Apple gets, I feel like they are still the best company in the world for reasons like this.
Smooth ordering experience, ridiculously fast delivery, FLAWLESS product.
Thank you Apple