I am starting to believe that, despite what is being said in public, Apple fears the mini. It fears that if the mini gets the attention it deserves, it will eat up many sales that could/would go to the more expensive models. Apple pushes hard into the scene the big iPad brothers. A smaller and less expensive model, which will likely have lower benefit margins as well, is undesirable in this context.I don't really see why they can't just upgrade the chip in it every couple of years. The design is brilliant at the moment, almost as good as the new 10.5 inch pro.