Only buy memory from Mac Specialists. Crucial and OWC for mine.
There's nothing apple specific about the memory as far as I know, but there's a fair amount of junk out there, and the larger sticks seem to be fussier about meeting spec and matching among sticks. I'd amend the statement to "only buy from quality vendors who know memory and know exactly what specs are required". I've mentioned Data Memory Systems in my posts, they are just one example, there are others. Crucial is fine. OWC is fine but they tend to charge a premium.