The chromebooks are the best choice for the average consumer.
A MacBook is way too expensive for people who use their computer just for surfing, email and music/video. And chromebooks are idiot proof, all you need to know is your google account data and your done. You can log yourself into any existing chromebook all over the world and got your data.
I don't see a future for Apple in the education field, an iPad might be useful at kindergarten, but everywhere where you got much text work, a physical keyboard and mouse are still unbeaten.
Also Google cloud services will improve dramatically in future. Everything that needs heavy processor load will be done in the cloud, no stationary computer will be able to provide this process power.
Apple is still stuck in their own past, where Jobs saw anyone just as a consumer, not a creator. Just impressing some bloggers, journalists and Instagram hipsters might provide media appearances but is no lasting business model.
Google has understood early that the world is filled by people with low or midfield income and they are the market, whilst apples fanboys are just waiting for the next big thing, whoever offers it.
Apple unfortunately was innovative in hardware, but not really in software. That might break their neck soon, as hardware becomes obsolete when cloud services get alive.
I don't like Google because of selling personal data, but I have to admit that they got innovations and make those affordable for anyone. Apple just made a lot of money, but money can't buy visions.