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You can choose whatever method works best for you And I'm not suggesting otherwise. My Cleaning method differs from yours, but I also do use microfiber cloths as well. What Apple uses in the store and what Apple care suggests is two different things though. Whoosh is a safe Product for iPad displays, as that's how It's intended. However, AppleCare is only warning the consumer of the following from the link you provided:

Cleaning the iPad:

"Don't use window cleaners, household cleaners, compressed air, aerosol sprays, solvents, ammonia, abrasives, or cleaners containing hydrogen peroxide to clean iPad."

Basically it's advising the consumer to not use house hold products to clean your displays for those who might be ignorant. Furthermore, AppleCare doesn't suggest to NOT use products that are safe for iPad displays, because they can't speak for other third party manufacturers.

That said, you quoted:

"I would never trust anything except a microfiber cloth, dampened if necessary. Anything else is not likely to be any more effective without doing more to strip away the coatings already on the screen."

Which again is perfectly fine to use a microfiber cloth, but other tested products won't "Strip" away the coatings, especially if they are Tested and guaranteed like Whoosh and Clean Screen are, which are reputable. Regardless, The oleophobic naturally will wear off with general use, wiping with a cloth or intended cleaners. But I would not use a product that is questionable or if I was uncertain of it.

But I do agree to never spray any water/cleaner on the display of any electronic product, which also, the manufacturer on any display cleaning product should suggest this also. It's also overlooked, but important to read the directions.

Again, I don’t dispute that it is safe necessarily. All I am saying is if it is safe enough to not take off coating (more than just the oleophobic coating is on there), then it is no more effective than water, and therefore not worth paying for. If it is more effective, then I would not trust the claim that it won’t damage the screen after prolonged use.

By all means, use it if you would like. I am just trying to offer perspective for those that may hesitate paying for something that doesn’t do anything a damp cloth won’t do. To me, why would I pay for something that is not anymore effective and/or could possibly damage the screen?

By the way that link also refers to using water only in several sections.

EDIT: One other piece of advise for everyone. Try not to clean the screens very often. The more you rub them, no matter what you are using, the faster the oleophobic coating will wear.
 
Again, I don’t dispute that it is safe necessarily. All I am saying is if it is safe enough to not take off coating (more than just the oleophobic coating is on there), then it is no more effective than water, and therefore not worth paying for. If it is more effective, then I would not trust the claim that it won’t damage the screen after prolonged use.

By all means, use it if you would like. I am just trying to offer perspective for those that may hesitate paying for something that doesn’t do anything a damp cloth won’t do. To me, why would I pay for something that is not anymore effective and/or could possibly damage the screen?

By the way that link also refers to using water only in several sections.

EDIT: One other piece of advise for everyone. Try not to clean the screens very often. The more you rub them, no matter what you are using, the faster the oleophobic coating will wear.

First, which I already mentioned, the oleophobic coating will wear off no matter what. Even with general use, the coating is organic and it will dissipate every time you wipe the display or Touch the display, it doesn't matter what someone chooses to clean the display with, It will progressively be removed.

Second, you quoted "If it is no more effective than water, and therefore not worth paying for. If it is more effective, then I would not trust the claim that it won’t damage the screen after prolonged use."

Which means you lack experience other than what you already know. Also, You don't know what specific screen cleaner is NOT more Effective than water if you haven't personally tested it, so naturally you couldn't trust the product if have not used it.. And then you suggest if it is more effective, then you don't trust the claim that it won't damage the screen after prolonged use. Again, which you wouldn't know that, because you have not tested any product to formulate that theory, more specifically, which specific product somebody chooses to use. Which there again, would be dependent on the product somebody chooses to use and the contents used with in the cleaner.

For example, the product I use is completely
Natural with no chemicals or abrasives, which I have been using for years on my Apple Devices and has not contributed to any damage to the coatings or display itself. Which Proves your distrust that it won't damage display after prolonged use is false. The consumer needs to research what they choose to Clean the display with before they use it.

Lastly, the link from Apple you provided is a disclaimer that any manufacturer would suggest to use water which I already noted, but it does NOT suggest to not use specific display cleaners. It specifically stated to not use anything that's abrasive or contains ammonia/alcohol that could damage the display coatings. I Think it's fairly obvious that Apple would not endorse any display cleaning product, because they personally haven't tested it to say otherwise. Which is why they're only going to recommend a damp cloth at best or a minimal amount of water.

Furthermore, on a sidenote, When Apple repairs a display on an iPhone or iPad for example, they used Whoosh in the past to clean the display when they are completed. Point is, they are not just using water either, so they clearly don't adhere to their own policy IF they feel it's safe enough for displays.

I think this topic is plenty exhausted. Thanks for the discussion.
 
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First, which I already mentioned, the oleophobic coating will wear off no matter what. Even with general use, the coating is organic and it will dissipate every time you wipe the display or Touch the display, it doesn't matter what someone chooses to clean the display with, It will progressively be removed.

Second, you quoted "If it is no more effective than water, and therefore not worth paying for. If it is more effective, then I would not trust the claim that it won’t damage the screen after prolonged use."

Which means you lack experience other than what you already know. Also, You don't know what specific screen cleaner is NOT more Effective than water if you haven't personally tested it, so naturally you couldn't trust the product if have not used it.. And then you suggest if it is more effective, then you don't trust the claim that it won't damage the screen after prolonged use. Again, which you wouldn't know that, because you have not tested any product to formulate that theory, more specifically, which specific product somebody chooses to use. Which there again, would be dependent on the product somebody chooses to use and the contents used with in the cleaner.

For example, the product I use is completely
Natural with no chemicals or abrasives, which I have been using for years on my Apple Devices and has not contributed to any damage to the coatings or display itself. Which Proves your distrust that it won't damage display after prolonged use is false. The consumer needs to research what they choose to Clean the display with before they use it.

Lastly, the link from Apple you provided is a disclaimer that any manufacturer would suggest to use water which I already noted, but it does NOT suggest to not use specific display cleaners. It specifically stated to not use anything that's abrasive or contains ammonia/alcohol that could damage the display coatings. I Think it's fairly obvious that Apple would not endorse any display cleaning product, because they personally haven't tested it to say otherwise. Which is why they're only going to recommend a damp cloth at best or a minimal amount of water.

Furthermore, on a sidenote, When Apple repairs a display on an iPhone or iPad for example, they used Whoosh in the past to clean the display when they are completed. Point is, they are not just using water either, so they clearly don't adhere to their own policy IF they feel it's safe enough for displays.

I think this topic is plenty exhausted. Thanks for the discussion.

I think you are really missing my point here. The only way for a solution to be more effective than water is to add some sort of solvent, which inherently makes it less safe. If it can dissolve grease, etc better than water, it is dissolving the coatings more than water as well. Will what you are using damage the screen? Probably not, but then that would mean it is a weak solvent that is hardly better than using water, and therefore not worth paying for.

I simply think a screen cleaner is at best a waste of money, especially at the prices companies like Whoosh are charging.

Side note: I have seen these types of claims used in other areas, namely spray for weeds. "We can kill bermuda grass without harming the fescue around it." They don't work because you can't kill one without killing/damaging the other.
 
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I think you are really missing my point here. The only way for a solution to be more effective than water is to add some sort of solvent, which inherently makes it less safe. If it can dissolve grease, etc better than water, it is dissolving the coatings more than water as well. Will what you are using damage the screen? Probably not, but then that would mean it is a weak solvent that is hardly better than using water, and therefore not worth paying for.

I simply think a screen cleaner is at best a waste of money, especially at the prices companies like Whoosh are charging.

Side note: I have seen these types of claims used in other areas, namely spray for weeds. "We can kill bermuda grass without harming the fescue around it." They don't work because you can't kill one without killing/damaging the other.

Could not agree more!
 
I would never trust anything except a microfiber cloth, dampened if necessary. Anything else is not likely to be any more effective without doing more to strip away the coatings already on the screen.
Agreed. I bought a pack of these giant microfiber cleaning clothes on eBay. Very high quality and they work better then any other cloth I have ever tried. I plan on ordering another pack soon just to have on hand.

https://www.amazon.com/gp/product/B0050R66X8/ref=oh_aui_detailpage_o00_s00?ie=UTF8&th=1
 
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Warm water, soft cloth, gentle wiping. Been doing that since day one with my Air 1 and the screen looks brand new. No signs of deterioration either. I ain't paying big bucks for some snake oil cleaner. It's silly.
 
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