Stop making excuses for premium devices that don’t live up to their “premium” image. This isn’t an el-cheapo windows machine.
a) Premium is a marketing term and subject to personal definition. blah blah.
b) we agree Apple doesnt make 'el-cheapo windows machine'
c) we disagree on everything else, but it may be a simple matter of perspective.
My perspective is product design 101, 'you can't please everyone, but you better please the vast majority of your customers.' Rather than be subjective, let's look at some objective real facts. May 13, 2024, almost a year ago, the first device was released that contained the m4 chip that you claim is seriously flawed and has 'coil whine' (which by definition is impossible, no coils, but you don't seem to understand that so ...) in the iPad Pro (which I own), followed by the M4 iMac, m4 MacMini, and M4 MacBook Pro in November 24, and the M4 MBA in March 2025. Apple is a for profit company, if there was an overwhelming number of complaints and returns we would hear about it (pun intended) and if it was anything close to a majority Apple would top releasing M4 devices.
So that means at best any objective concern over coil whine particular to the M4 is a small minority concern.
Your perspective seems to be, if you hear it, its a fail on Apple's part, and if the vast majority doesnt hear it, its because we have poor hearing. Which okay, I don't have any canine's in my ancestry so perhaps true, but Apple designs its products for the majority. Your perspective seems to be they should engineer for you because by your definition it's a 'premium device' which apparently means should have no design constraints. Reality is all designs are compromises and the more engineering you say should be done, means more money spent, which gets pushed to the customer, and I am not sure I want to pay more so that Apple addresses what is at best (or worst) a minority concern. Before we point fingers at who is being self serving let's accept these basic realities, research, engineering and hardware updates cost money. Customers pay the price. The majority of the customer have voted with their wallet. We all would like to pay less, few would elect to pay more.
I am trying to discuss this rationally, you have previously replied not with facts but anecdotes at best, and opinions issued as proclamations. I understand you are frustrated. I am not immune to your plight, but at the end of the day not only does a company have to make compromises to produce value products, customers have to make compromises to use those products. I dont use my MBA in bright sunlight, doesnt have the screen brightness, thats a compromise I have to make. You hear coil whine, rather than waste time ranting about the bad design that Apple is not going to change, you might want to invest in some form of white noise generator, or high frequency ear plugs, or play tunes or whatever it is that makes the experience better for you. Or, as you say, the M3 doesnt have this issue for you, the differences between the M3 MBA and m4 MBA is minimal at best. stick with the M3 and hope the M5 MBA does not have this issue for you. Or buy another premium computer.
Your thread has merit. I don't doubt it is a concern you have. And I am not saying it's ONLY you, when Apple sells tens of millions of devices, even if it only is an issue for 0.01%, that is still a 1000 people. You seem to think Apple, should design for that 0.01%, I disagree. Regardless, there are other people facing the same problem and they could benefit from constructive solutions. You have been presented with a lot of helpful advice. You can chose to ignore it and insist everyone is wrong, but eh, I tend to be more pragmatic than that.
Which means btw, I am not as you characterize me 'making excuses" I am acknowledging reality. apology accepted.