Neodym, your post is so full of fail, I don't know where to begin. But I will start here:
Apple would want it to
* have better control over the whole package and be independent of other's roadmaps plus allow for a better security
* distinguish themselves from being "just another Intel box at higher prices"
* bring together iOS and OSX to have only one hardware platform to develop for
* leverage economies of scale to either bring down prices and/or net a better profit from their products
Customers would want it to
* have lower prices
* be on the forefront of technology
* distinguish themselves from the Wintel boxes out there
* get access to latest software optimized for ARM
* not get left behind when Intel loses importance as even Windows is going ARM
Better control? Do you have any idea how much a fab plant costs? It is still cheaper to contract that out - Adjust the NDA and Apple can save a few billion dollars.
distinguish themselves from the Wintel boxes out there? You mean like having no software available from the get-go - they saw that already when Apple was powered by Motorola - Been there, done that. Apple computers are already distinguished - "laptop on a stick"
We can always depend on Sir Idiot-Boy do design a super-slim box that cooks the internal components and pushes them to premature failure due to heat (As I glance over to a pile of apple kit that cooked itself to death.)
Merge iOS & OSX - When did they become separate operating systems? - iOS was always a subset of OSX - the GUI's are what are different.
Lower prices - HAHAHAHHAAHAHAHAHAHAHA - Tim Cook will have the choice between lowering the price or pocketing the additional profits - which do YOU think he will do.
Latest software optimized for ARM? - And just how many versions of software (and years of waiting) do you think that will take?
Can you name ANY piece of software that jumped architectures, while at the same time fully integrated the capabilities of the new architecture and was just as fast as the other version?
Good god, did you not see how long it took to move from PPC to Intel? In 2012, I am just NOW getting software that is feature compatible with the Win86 versions. And we are STILL not leveraging all of the capabilities of the X86 chip.
For that matter, I am still running 10.6.8 because I have software that needs Rosetta - And no, there isn't any alternate software available to take the place of those apps. If there was, I would have bought it. And the software developer has made it clear they aren't porting it to intel (or anything else for that matter - not enough sales).
Depending on the developers who gave us the iFart isn't a winning strategy.
be on the forefront of technology i.e. go buy all your software again - the fanbois will line up for that, but most people won't, unless all of the software is in the $4.99 category. Do you think anyone that buys an iMac or Mini is worried about being on the forefront of technology - put the crack pipe down.
even Windows is going ARM If you were around during the Windows NT days (like I was), you would know that windows was available on several platforms (MIPS, Alpha, PowerPC, ARM, Itanium) They all went under without a trace - what has changed since then?
You are betting that everyone will seamlessly convert their software, no muss, no fuss -
It didn't happen when we went from real-mode operating systems to protected mode operating systems.
It didn't happen when we went from 16-bit to 32-bit computing.
It isn't happening NOW, as we move from 32-bit computing to 64-bit computing.
It didn't happen when Apple jumped from the 6800 to the PowerPC chip and it certainly didn't happen going from PowerPC to Intel.
It didn't happen when we went from single-threaded apps to multi-threaded apps - software developers are still working on this. Multi-threaded apps were possible when the 386 came out - OS/2 had that capability - hell, I had more fully multi-threaded apps 20 years ago than I have today.
We have a better chance of seeing the Rapture than seeing a seamless transition to ARM.