Right now, you can get an iPhone, iPad, MacBook Air, and Apple Watch (all 2020 models!) for just over $2,000 msrp TOTAL. That's fantastic value on a very capable set of devices, maybe the best "value" lineup Apple has ever had.
Yet at the same time, they've introduced this super high end tier of products where the prices are just staggering. Even putting aside the Mac Pro (and wheels!) / XDR Display (and stand!), which are true "pro" products, we've got $550 headphones, $350 iPad keyboards, and $1200 phones.
It's an interesting dichotomy. They want to make their "low end" products accessible to a lot of people but are not afraid to charge sky high prices at the high end.