Other Did you ever wonder why Apple changed the largest iPhone name from Plus to Max?

[Jeven Stobs]

Simple. Marketing.
Apple TV+, iCloud+, iPhone+?
Nope.

 

[Ploki]

Which is why they chose it. /thread

"Max" implies everything, the most we have to offer. "Plus" implies everything the cheaper model has plus one extra thing.

Max is far better as a marketing term for the high end model.

Just call it "iPhone 13 Max" then.
iPhone 13 Mini
iPhone 13
iPhone 13 Pro
iPhone 13 Max

Like the M1 chips. M1, M1 Pro, M1 Max. (and now Ultra but lets leave it)
It's not M1 Pro and M1 Pro Max.

 

[TracerAnalog]

Max does kind of strike me as marketing. It implies a limit. Of course it may be the maximum size Apple offers, but other phones are bigger (or taller or wider).

So to me it kind of sounds the same way as 'unlimited' does on a cellular provider. It's not truly a Max in the same way that unlimited data on a carrier is not really unlimited (they're going to stop you at some point, somehow).

But that's just how I am perceiving it.

Hé, there’s always Ultra to go beyond Max?. And the new Mac Pro might even sport the M1 Pro Max Ludicrous

 

[Taz Mangus]

Hé, there’s always Ultra to go beyond Max?. And the new Mac Pro might even sport the M1 Pro Max Ludicrous

iPhone 14 Ultra? Remind you of anything?

 

[Motionblurrr]

iPhone 14 Pro Giga

 

[The Game 161]

Marketing I suppose something different

 

[Brandon42]

iPhone Panamax - the largest iPhone that can fit through the Panama Canal.

 

[Fred Zed]

Coz Samsoog took Ultra and Pro Plus is well known UK aphrodisiac.

 

[Lounge vibes 05]

Sorry this is about 3 years late, but it took me this long to realize.
I think they changed the name to Max in 2018 because of the Mini that would be released two years later in 2020... Max(imum) and Mini(mum).
Plus and Mini wouldn’t have fit.
And Plus and Minus would have been a bad look, marketing-wise.

Sounds right, right? Or was this already known? ?

I think they did it so that way they could name services +
They introduced the XS Max in September 2018.
2019: News+, TV+
2020: fitness+
2021: iCloud+
It’s The differentiator they use on services now, instead of on hardware.
iTunes+ actually used to be a thing back in the day as well

 

[Lounge vibes 05]

Plus - Has additional features that one would call a “better” version of the regular series. For example, 1080p display, additional camera lens.

Max - Same as the regular series but just bigger. Same resolution, same camera system (except for the 12 Pro series). Just larger and comes with one perk such as better battery life.

But this isn’t true though, the 12 pro max had a better camera than just the regular 12 Pro.
It’s clearly because they wanted to start using “+” exclusively for software and services.
Hardware: iPhone Max, AirPods Max, M1max
Software: TV+, News+, Fitness+, iCloud+

 

[BanjoDudeAhoy]

We might not see "ultra" - but how about [waves hands in a dramatic fashion] "supreme"?
iPhone 14 Supreme
Also kinda sorta rhymes - fourtEEN suprEEM

 

[Al Rukh]

But this isn’t true though, the 12 pro max had a better camera than just the regular 12 Pro.
It’s clearly because they wanted to start using “+” exclusively for software and services.
Hardware: iPhone Max, AirPods Max, M1max
Software: TV+, News+, Fitness+, iCloud+

I know. That’s why I said the 12 Pro series is an exception to that hypothesis. Also, there’s a distinction between “Plus” and “+”.