LOL. The Note 9? You think the iPhones are disappointing yet you mention the Note 9, which is just an enlarged S9+ with a yellow stylus?
Samsung is boring. Pixel is boring. What's not boring is Poco F1, same SD845 as Note9 and future Pixel 3 for $300. Now that's worth a mention.
Apple, on the other hand, stands on its own since they make their own chips and OS. I'm quite pleased with Apple using more colors for the XR (although they don't seem to point it out too much, I miss Jobs' nanochromatic marketing campaign). The only disappointing thing is the promise of dual SIM that ended up being an eSIM BS and having to get a China/HK version for real dual SIM. Might as well not announcing it altogether as it misled a lot of people.