Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Status
Not open for further replies.

smallcoffee

macrumors 68000
Oct 15, 2014
1,667
2,208
North America
They already bought the streaming service from MLB.

And why would I bother with that service? It’s also the branding - I’m not going to cancel my Netflix subscription for Disney/MLB. I would enjoy Netflix much more if it had live streaming of ESPN, plus Disney-owned content.
 

MacNut

macrumors Core
Jan 4, 2002
22,998
9,976
CT
And why would I bother with that service? It’s also the branding - I’m not going to cancel my Netflix subscription for Disney/MLB. I would enjoy Netflix much more if it had live streaming of ESPN, plus Disney-owned content.
Disney bought the backend service that MLB created. They will rebrand it for what ever they are going to use. Don’t forget Disney owns 30% of Hulu and is after Fox’s 30%.
 

maflynn

macrumors Haswell
May 3, 2009
73,682
43,740
Disney would be better off purchasing Netflix. The content is easier than the streaming service to develop.
But netflix may not want to sell, and a hostile takeover could be very expensive. Disney is seeing value with the Fox deal that may not exist in a possible netflix purchase.

Don't forget, while netflix is the standard bearer for streaming services, it has a staggering amount of debt - 20 billion dollars. That may have some serious long term implications down the road.

Netflix is on the hook for $20 billion. Can it keep spending its way to success?
 

smallcoffee

macrumors 68000
Oct 15, 2014
1,667
2,208
North America
Disney bought the backend service that MLB created. They will rebrand it for what ever they are going to use. Don’t forget Disney owns 30% of Hulu and is after Fox’s 30%.

I understand - but does that service scale? I question whether the MLB streaming service is able to scale to Netflix or Hulu level of traffic.
[doublepost=1512737623][/doublepost]
But netflix may not want to sell, and a hostile takeover could be very expensive. Disney is seeing value with the Fox deal that may not exist in a possible netflix purchase.

Don't forget, while netflix is the standard bearer for streaming services, it has a staggering amount of debt - 20 billion dollars. That may have some serious long term implications down the road.

Netflix is on the hook for $20 billion. Can it keep spending its way to success?

If content providers pull content I wouldn’t be surprised if they go under. I agree it may be expensive but it’s probably still the right move if possible. The issue Disney has if that they’ll be just another streaming service. If people have cable they have Disney products. If they don’t have cable then will they pay $15/month or whatever for Disney streaming vs Hulu and Netflix and whatever other content providers offer streaming.
 

maflynn

macrumors Haswell
May 3, 2009
73,682
43,740
The issue Disney has if that they’ll be just another streaming service. If people have cable they have Disney products
No question, but food thought - CBS has its own streaming service and that makes less sense then Disney imo, but yet they're flagship show (Star Trek) seems to be popular and its only available via their streaming service.
 

smallcoffee

macrumors 68000
Oct 15, 2014
1,667
2,208
North America
No question, but food thought - CBS has its own streaming service and that makes less sense then Disney imo, but yet they're flagship show (Star Trek) seems to be popular and its only available via their streaming service.

And it’s probably heavily pirated. If cable TV show providers got their act together they could probably build a competing product, but Hulu and Netflix are very sticky. People don’t typically pay for more than one, either.
 

RichardMZhlubb

macrumors regular
Nov 26, 2010
214
18,310
Washington, DC
And it’s probably heavily pirated. If cable TV show providers got their act together they could probably build a competing product, but Hulu and Netflix are very sticky. People don’t typically pay for more than one, either.

Is this true? I think the majority of Netflix or Hulu subscribers probably subscribe to multiple services, but there is a line and we are quickly approaching it. My expectation is that we’ll see a greater diversification of subscription services (CBS, Disney, ESPN, HBO, etc.) until we reach the point where they individually cannot make a profit and start merging again. We’re in some sort of never-ending bundling-unbundling möbius loop.
 

smallcoffee

macrumors 68000
Oct 15, 2014
1,667
2,208
North America
Is this true? I think the majority of Netflix or Hulu subscribers probably subscribe to multiple services, but there is a line and we are quickly approaching it. My expectation is that we’ll see a greater diversification of subscription services (CBS, Disney, ESPN, HBO, etc.) until we reach the point where they individually cannot make a profit and start merging again. We’re in some sort of never-ending bundling-unbundling möbius loop.

If they do they’re dumb, largely. Cable isn’t that expensive. Why would you pay more for Netflix + Hulu + HBO or something when you could just get cable or ATT with their HBO deal.

But let’s say they do pay for all of these, where does that leave CBS? Disney? Maybe the future is all of us rotating account cancellation and resubscriptions every month.
 

RichardMZhlubb

macrumors regular
Nov 26, 2010
214
18,310
Washington, DC
If they do they’re dumb, largely. Cable isn’t that expensive. Why would you pay more for Netflix + Hulu + HBO or something when you could just get cable or ATT with their HBO deal.

But let’s say they do pay for all of these, where does that leave CBS? Disney? Maybe the future is all of us rotating account cancellation and resubscriptions every month.

I have to think that there are a lot of people like me who pay for cable and multiple streaming services. I have subscriptions to Netflix, Hulu, CBS All Access and Amazon Prime on top of my FIOS TV subscription. The CBS one is the most annoying, since I’m paying for a single show, but there was no way I was going to skip a new Star Trek series. I like to think that I’m at my limit, but who knows?
 

smallcoffee

macrumors 68000
Oct 15, 2014
1,667
2,208
North America
I have to think that there are a lot of people like me who pay for cable and multiple streaming services. I have subscriptions to Netflix, Hulu, CBS All Access and Amazon Prime on top of my FIOS TV subscription. The CBS one is the most annoying, since I’m paying for a single show, but there was no way I was going to skip a new Star Trek series. I like to think that I’m at my limit, but who knows?

Yeah maybe you're right. I couldn't imagine paying $14/month for Netflix, $14/month for Hulu, CBS (idk how much that even costs) plus cable.

Effectively what CBS did though was charge you for that one show. It's more profitable that way anyway.
 

RichardMZhlubb

macrumors regular
Nov 26, 2010
214
18,310
Washington, DC
Well, at least it’s not quite that expensive. Netflix is only $9.99 a month (although it goes up to $10.99 next year). Hulu is $7.99 (but I pay $11.99 to get the ad-free version). CBS is $99.99/year for the ad-free version.
 

smallcoffee

macrumors 68000
Oct 15, 2014
1,667
2,208
North America
Well, at least it’s not quite that expensive. Netflix is only $9.99 a month (although it goes up to $10.99 next year). Hulu is $7.99 (but I pay $11.99 to get the ad-free version). CBS is $99.99/year for the ad-free version.

Ah - I have the premium Netflix subscription for the multiple devices. But ultimately around $30/month for those three services + how much/month for cable?

Ok now there's Disney streaming, how much is that going to be per month? What if you want HBO? Etc...

Right now it's looking like we're going to end up getting more fractured and more expensive service than now.
 

MacNut

macrumors Core
Jan 4, 2002
22,998
9,976
CT
I understand - but does that service scale? I question whether the MLB streaming service is able to scale to Netflix or Hulu level of traffic.
https://en.m.wikipedia.org/wiki/BAMTech

BAMTech Media (stylized as BAMTECH) is a technology subsidiary of The Walt Disney Company. It was established in 2015 as a spin-off of MLB Advanced Media—the digital media arm of Major League Baseball, focused on providing streaming video technology, particularly for over-the-top content services. It was majority owned by MLB Advanced Media (which is, in turn, a consortium of MLB's principal team owners), with a one-third minority stake held by The Walt Disney Company, and a minority stake held by the National Hockey League. In August 2017, Disney announced its intent to increase its stake to a 75% controlling stake for $1.58 billion, the deal was approved by regulators in September 2017.

The company's major clients include the NHL, HBO(for its HBO Now service), the PGA Tour, Riot Games, WatchESPN, PlayStation Vue, WWE Network[5][6] and TheBlaze.[7]
 

smallcoffee

macrumors 68000
Oct 15, 2014
1,667
2,208
North America
https://en.m.wikipedia.org/wiki/BAMTech

BAMTech Media (stylized as BAMTECH) is a technology subsidiary of The Walt Disney Company. It was established in 2015 as a spin-off of MLB Advanced Media—the digital media arm of Major League Baseball, focused on providing streaming video technology, particularly for over-the-top content services. It was majority owned by MLB Advanced Media (which is, in turn, a consortium of MLB's principal team owners), with a one-third minority stake held by The Walt Disney Company, and a minority stake held by the National Hockey League. In August 2017, Disney announced its intent to increase its stake to a 75% controlling stake for $1.58 billion, the deal was approved by regulators in September 2017.

The company's major clients include the NHL, HBO(for its HBO Now service), the PGA Tour, Riot Games, WatchESPN, PlayStation Vue, WWE Network[5][6] and TheBlaze.[7]

Yes but what is their traffic level?
 

smallcoffee

macrumors 68000
Oct 15, 2014
1,667
2,208
North America
That’s not live streaming thought. BAMTech is pushing out real-time live video.

What's the bandwidth difference? Do I use more data streaming Stranger Things for x minutes than ESPN for x minutes?

And if I do/don't, that still doesn't address the volume of streaming data - scale of streaming data.
 

MacNut

macrumors Core
Jan 4, 2002
22,998
9,976
CT
What's the bandwidth difference? Do I use more data streaming Stranger Things for x minutes than ESPN for x minutes?

And if I do/don't, that still doesn't address the volume of streaming data - scale of streaming data.
BamTech’s headquarters are a massive sprawl. Inside the darkened “transmission operations center” on a recent afternoon, walls of monitors displayed hundreds of live events — baseball, golf, hockey, boxing, a speech by President Trump — being streamed to somewhere at that moment.

Outside the operations room, in a series of alcoves, including one that used to house an oven where Oreos were baked, employees monitor games and are the first line of defense if something goes wrong with a stream. They’re nicknamed the Night’s Watch, from HBO’s “Game of Thrones.”

The level of engineering required for that enormous volume of content is no small matter. Each bit of streamable content has to be made to fit a dizzying number of requirements. Start with web browsers, ranging from Safari to Chrome or Explorer, all of which have slightly different demands. It also has to fit every iPhone and Android phone. And then there are connected living room devices like Apple TV.

“The complexity there is incredible,” Mr. Paull said during a tour. “It’s thousands and thousands of different applications we need to build to support that entire ecosystem. Then you add in international and the complexities of languages, currencies, payment mechanisms.”

He added, “That’s one of the big, big barriers to entry if you want to have a scaled digital video service.”
https://www.nytimes.com/2017/10/08/business/media/bamtech-disney-streaming.html
 

ipponrg

macrumors 68020
Oct 15, 2008
2,309
2,087
What's the bandwidth difference? Do I use more data streaming Stranger Things for x minutes than ESPN for x minutes?

And if I do/don't, that still doesn't address the volume of streaming data - scale of streaming data.

It's not only about the data. It's about the scaling for LIVE delivery which includes setting up dynamic playlists.

Netflix/Hulu etc are VOD based services which is more trivial than live from a streaming perspective. They do not do much with live streaming, so their playlists are mostly static. What this means is they can ingest shows into their system beforehand, create different bitrate variants, and do QA. They will have all of this set up before a user starts watching the show.

BAMTech on the other hand is a live streaming beast. That is what they are known for in the industry. They have done the Superbowl live streaming, HBO's Game of Thrones, WWE Summerslam/Wrestlemanias, etc. What this means is they will stream the show on the fly, create bitrate variants on the fly, update their playlists on the fly, and maybe have a minute to do QA before each segment chunk.
 

smallcoffee

macrumors 68000
Oct 15, 2014
1,667
2,208
North America
It's not only about the data. It's about the scaling for LIVE delivery which includes setting up dynamic playlists.

Netflix/Hulu etc are VOD based services which is more trivial than live from a streaming perspective. They do not do much with live streaming, so their playlists are mostly static. What this means is they can ingest shows into their system beforehand, create different bitrate variants, and do QA. They will have all of this set up before a user starts watching the show.

BAMTech on the other hand is a live streaming beast. That is what they are known for in the industry. They have done the Superbowl live streaming, HBO's Game of Thrones, WWE Summerslam/Wrestlemanias, etc. What this means is they will stream the show on the fly, create bitrate variants on the fly, update their playlists on the fly, and maybe have a minute to do QA before each segment chunk.

Do they deliver content on the scale of Netflix?

And I’m not persuaded that there’s a significant difference in live streaming vs hosted content from what you’ve described here. Basically what you’ve said is “it’s harder” - which is fine, but I don’t think is a fair arguing point.
 

ipponrg

macrumors 68020
Oct 15, 2008
2,309
2,087
Do they deliver content on the scale of Netflix?

And I’m not persuaded that there’s a significant difference in live streaming vs hosted content from what you’ve described here. Basically what you’ve said is “it’s harder” - which is fine, but I don’t think is a fair arguing point.

The straight answer to your question without diving into technical details is yes. Arguably, they can deliver content past the scale of Netflix because Netflix is a VOD and not LIVE service.

Using the last Superbowl as an example, it had 1.72 million concurrent viewers: https://www.geekwire.com/2017/super...ership-records-despite-fox-sports-go-outages/

Now using Netflix's Stranger Things 2 as an example: http://deadline.com/2017/11/stranger-things-2-ratings-nielsen-netflix-1202200538/. Netflix averaged 15.8 million users for the first episode (according to Nielsen so take this as a grain of salt) spread across 3+ days.
 

smallcoffee

macrumors 68000
Oct 15, 2014
1,667
2,208
North America
The straight answer to your question without diving into technical details is yes. Arguably, they can deliver content past the scale of Netflix because Netflix is a VOD and not LIVE service.

Using the last Superbowl as an example, it had 1.72 million concurrent viewers: https://www.geekwire.com/2017/super...ership-records-despite-fox-sports-go-outages/

Now using Netflix's Stranger Things 2 as an example: http://deadline.com/2017/11/stranger-things-2-ratings-nielsen-netflix-1202200538/. Netflix averaged 15.8 million users for the first episode (according to Nielsen so take this as a grain of salt) spread across 3+ days.

I'm technical, so if you have technical details I'd love to see them.

And keep in mind, that 15.8 million users for the first episode of Stranger Things 2 is just one episode of one show. Hulu even does live streaming of cable shows.
 
Status
Not open for further replies.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.