No, think they just pay when a user installs a game, but I want to encourage them to do that because of that...Therefore I really want to know how I can check that?
Thanks!
Ok again, why work with a company that doesn't clearly explain the process of how they track user installs to pay you? Why work with a company that you have to encourage to pay you?
Also, are they a publicly traded company? If they have to report earnings then is there a way to fact check how they generated revenue so that it can be seen that they actually pay out according to their revenue and profit?
No offense, you should be able to do all of this within your console of your ad network. If you can't or don't trust them or if it can't be verified through their accounting, then why work with this company? This is completely stupid because then you come down to a he said, you said and enter a legal battle to get paid or not pay them.
All I'm saying is if you need to check your ad network or can't trust them, it's a waste of your time.
----------
You should care because you need the results of your marketing to be measurable. If you spend $500 on marketing, then you need to be sure that you've increased your profits by >$500.
Have a look at
http://www.mobileapptracking.com. I haven't used them myself, but I've heard good things.
Again, the ad network should be doing this for the developer. If they don't, then they really shouldn't be used.