I know all that already, still very frustrating. Ignoring past customers like this.
Past customers already gave them their money, and they gave them the promised product. If the effort/profit ratio is no longer there, what is the value in supporting "past customers" ?
Apple moved on. Anyone with any sense knew of this... back in 1996. Remember when someone said this ?
If I were running Apple, I would milk the Macintosh for all it's worth and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago.
Do you know who was the guy who said this ? No, not Michael Dell. Try again. It's someone that eventually did run Apple, and you know what he did ? He freaking milked the Macintosh for all it's worth and got busy on the next great thing.
Now look at the pie chart of their revenue, and you know what the "next great thing" was. And if the people at Apple follow what this guy said and did, you know what they'll do ?
They'll milk the iPhone and iPads for all they're worth - and get busy on the next great thing. The smartphone wars are almost over. Done.
War results in profits, when segments stop growing and enter a maturity/sustaining phase, then growth is over and profits stagnate. Just like we're starting to see with Apple. There comes a point when the iPhone market will simply be saturated and any business will be return business, not new business.
Then it will be time to hit with the next great thing.