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senttoschool

macrumors 68030
Original poster
Nov 2, 2017
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Offering a low storage base model on the SE device, like the base iPad, which is essentially an SE.
It's crazy to think that the Macbook SE will start with 64GB of SSD like you suggested. The $400 iPhone SE starts with 64GB. For $750, 64GB would get laughed at by every reviewer and every user. It would become a joke of the industry and the SE brand would take a huge hit.

No one is buying a $750 laptop with 64GB of un-upgradable storage in 2022.
 

Argon_

macrumors 6502
Nov 18, 2020
425
256
It's crazy to think that the Macbook SE will start with 64GB of SSD like you suggested. The $400 iPhone SE starts with 64GB. For $750, 64GB would get laughed at by every reviewer and every user. It would become a joke of the industry and the SE brand would take a huge hit.

$700 phones start with the same amount of storage, and the iPad starts with half that.
 

rui no onna

Contributor
Oct 25, 2013
14,916
13,260
What corners do you think they'll cut for the SE. I think extremely low storage might be a possibility, given the recently refreshed base iPad; evidently, plenty of people buy 64 gig tablets.

Maybe 64, 256 options? A clean doubling of the iPad, de facto SE options.

I'm sure that many will laugh at the idea of a 64 GB storage laptop, but it's worth mentioning that this is a forum of mostly enthusiasts, and many others have different use cases than us.

iOS + cache/tmp uses around 10-12GB with iOS itself taking around 5-7GB. Even now, it's easy to feel the crunch with 32GB. With Optimize on iCloud Photos and App offloading enabled, my mom's old 32GB iPhone SE1 was usually down to ~1GB free space (that's pretty bad for SSD health).

Big Sur uses 30-40GB by itself. I reckon 64GB is a non-starter. Performance with the reduction of parallelism in NAND would suffer as well (64GB would very likely have 1/4 the sequential speeds of 256GB).

Yes, storage is cheap. I can buy a 1TB NVMe SSD for $100 yet Apple charges $400 for 768GB (1TB - 256GB) more storage.

And yes, we'll probably see slightly cheaper Macs. However, I highly doubt Apple is gonna pass on the full cost savings 1:1 in their MSRP. Much like they do now, they'll leave the heavy discounting to retailers.
 
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senttoschool

macrumors 68030
Original poster
Nov 2, 2017
2,626
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The $700 phone referred to 64GB. Oh and the iPhone mini 12 starts at $700... with 64 gigs of storage. The larger one starts at 800.
Just because the iPhone 12 starts at 64GB, doesn't mean that a laptop should. I've wrote about how phones and tablets can only use storage upgrades to upsell people. Macs can use storage, RAM, GPU cores, and CPU cores.

It makes no sense for a Mac to have 64GB. The Big Sur upgrade installer requires 35GB for god sakes. MacOS installation itself takes up 15GB. And then MacOS reserves additional space for RAM swaps.

It makes even less sense for a laptop to have un-upgradeable 64GB of storage in 2022.

We've already determined that SSDs cost dirt cheap and does not hinder Apple's ability to sell a $750 laptop. 256GB probably costs Apple $5.

Apple will make the differentiation between the Macbook SE and the next model up in different ways. Saying that a $750 laptop in 2022 will come with 64GB of SSD storage is lunacy.
 

Argon_

macrumors 6502
Nov 18, 2020
425
256
Just because the iPhone 12 starts at 64GB, doesn't mean that a laptop should. I've wrote about how phones and tablets can only use storage upgrades to upsell people. Macs can use storage, RAM, GPU cores, and CPU cores.

It makes no sense for a laptop to have 64GB. The Big Sur upgrade installer requires 35GB for f sakes. MacOS installation itself takes up 15GB. And then MacOS reserves additional space for RAM swaps.

It makes even less sense for a laptop to have un-upgradeable 64GB of storage in 2022.

We've already determined that SSDs cost dirt cheap and does not hinder Apple's ability to sell a $750 laptop. 256GB probably costs Apple $5.

Apple will make the differentiation between the Macbook SE and the next model up in different ways. Saying that a $750 laptop in 2022 will come with 64GB of SSD storage is lunacy.
It seemed to be the most obvious fat trimming measure when SE-ing the current air, and a way to get people to upgrade, as you pointed out.

And given how little storage 64GB is, I hope you're right.
 

senttoschool

macrumors 68030
Original poster
Nov 2, 2017
2,626
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It seemed to be the most obvious fat trimming measure when SE-ing the current air, and a way to get people to upgrade, as you pointed out.

And given how little storage 64GB is, I hope you're right.
The whole point of an SE product is to provide value and offer 80% of the experience of products that cost 2-3x as much.

64GB is not an acceptable experience on a Mac in 2020, let alone 2022. It'd almost be technically unfeasible since the Big Sur installer requires 35GB today and future installers will require even more. Macs get supported for ~7 years which means a Macbook SE needs to be able to install 7 future OS updates.

It would become a joke of the industry and the SE brand would take a huge hit.

Let's just end the discussion for a 64GB SSD Macbook SE.
 

Robospungo

macrumors 6502
Nov 15, 2020
286
432
The iPhone 8 launched at $700. The iPhone SE, with the exact same internals as the iPhone 8 except an even faster SoC, launched at $400.

Why can't Apple shave $250 off the Macbook Air in two years and release it as the Macbook SE? What are the fundamental reasons you think Apple can't do this?
It’s not a matter of “can’t”. I just think they won’t. I’ll be glad if I’m wrong, but I highly doubt it.
 

senttoschool

macrumors 68030
Original poster
Nov 2, 2017
2,626
5,482
Laying down some facts:

  • Apple makes the iPhone SE ($400), Watch SE ($280), and iPad (SE in spirit for $330)
  • The iPhone 8 launched at $699. The iPhone SE, based on the iPhone 8 but with a faster SoC, is $300 cheaper.
  • Cheapest Macbook Air right now is $1000
  • Apple once sold an Intel Macbook Air for $899 standard price
  • On Black Friday this year, the M1 Macbook Air went on sale for $899 which suggests Apple's margins are high for Apple Silicon Macs
  • Report suggests 5nm Apple Silicon costs less than $100 to make
  • Same report suggests cheapest Intel Mac chips cost Apple $200-$300
  • Apple wants to become more of a services & subscription company, post "peak iPhone" era
  • In order to sell more services and subscriptions, Apple has employed an "SE" strategy to grab market share
  • Ming-Chi Kuo predicts an "affordable" Mac in 2022
  • The average selling price of laptops online is $730

1648371693126.png


I've been writing about a $750 Macbook SE since 2020.
 
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