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It'll be more likely to be a cost savings measure, not spite.

For example (just making up numbers), if we assume a USB 3 port costs just 5 cents more pe iPhone than an USB 2 port, if Apple sells 225 million iPhones like it did last year, using USB 2 is $11,250,000 extra profit vs using USB 3. Not a lot for Apple, but every number counts for a corporation.

You'll probably be surprised to learn every iPhone 8 and newer already has a USB-C controller. It's clearly visible in teardowns. And yes, that controller is already capable of 5 Gbps transfer.

In short, if Apple wants it, cost is no concern. For example, $499 iPad mini comes with 5 Gbps USB-C.
 
5 Gbps USB-C.
Is that the same as the USB 3 spec though? I assume it's not. I'm not sure what the difference is, though.

But is your point that Apple has been artificially limiting the speed for years? I.e., is a 5 Gbps USB controller capable of transmitting those speeds even on a USB 2 spec?
 
Whatever you can conceive of that saves Apple 5 cents per unit, skirts the spirit of the law, is something that can be trickle improved on year over year, or is counterintuitive to the state of the art, it’s a good bet that you’re on the right track.
 
I hope Apple will be open minded and embrace USB4 alongside the switch to the USB-C connector.

But given that Apple historically doesn't like being told what to do, I am wondering if they'll stay with USB 2.0 just to stick it to the EU.
There are iPads with USB-C connectors but only have USB 2.0 speeds. I don't think Tim Cook does that to stick it to the EU, but rather to maximize profits. He's all about the money, not about providing value to his customers.

What's pathetic are the Apple fanboys on this forum who would be glad if Cook included USB 2.0 on the iPhone 15 because they will see it as as Apple giving the middle finger to the EU. In reality, it's Cook giving the middle finger to his customers, which includes those Apple fanboys.
 
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People must do? Or an alternative cloud service...

Have a look at previous threads about USB-C coming to the iPhone.
Many posters claim they never use a cable yet take loads of photos and 4k videos...


Very true. Wouldn't surprise me in the slightest if Apple market the crap out of USB-C coming to the Iphone ("it's an Apple exclusive, and we think you're gonna love it")...but only allow USB 2.0 transfer speeds and 30w charging. In essence, it'll be equivalent to lightning spec wise...just using a different connector.

Apple will do what's best.... for Apple...and Apple only.
People are more likely to use AirDrop than iCloud for transferring video files as it‘s faster.
 
Is that the same as the USB 3 spec though? I assume it's not. I'm not sure what the difference is, though.

But is your point that Apple has been artificially limiting the speed for years? I.e., is a 5 Gbps USB controller capable of transmitting those speeds even on a USB 2 spec?

Yes, it's USB 3.0 speed. There are also faster versions of USB 3.

The point is, Apple has been limiting the speed because they want to keep Lightning. In fact, they put in a USB-C controller in every iPhone since iPhone 8 so the devices can get fast charging.

In terms of cost, Apple has no problem putting in extra silicon. If they limit iPhone 15 to USB 2.0 speed, it's not because of cost. Rather, they're doing it for marketing. It's same reason iPhone 14 gets "Photonic Engine" but iPhone 13 doesn't. The A15 silicon and camera are the same, but the marketing is different.
 
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Whilst I can see the advantage on the Pro models, what with having large video files to download but how many customers are even going to notice USB 2 on the iPhone 15.

I still use iTunes to download my MP3’s but most people will be using a streaming service of some sort for music and never need to download anything to or from their iPhone over USB in its product lifetime.
 
People are more likely to use AirDrop than iCloud for transferring video files as it‘s faster.
Sure, if they have another Apple device to transfer the file to...

If not, it's a cloud service or the trusty, reliable cable.
 
I hope Apple will be open minded and embrace USB4 alongside the switch to the USB-C connector.

But given that Apple historically doesn't like being told what to do, I am wondering if they'll stay with USB 2.0 just to stick it to the EU.
It’s not about feelings or revenge, or any other arbitrary reasons. It’s about maximizing profits and avoiding losses:

If Apple decides to create its own, new USB-C variant that has MFi and keeps the internals the same outdated tech as current Lightning, then the losses from moving away from the old, proprietary I/O should be minimal and make Apple’s investors very happy.

Extra fast charging speeds could also be limited to USB-C MFi cables only. Really any feature or functionality could be software locked to MFi and limited to certain models in the lineup.

Apple could then keep earning MFi on 3rd party cables and consumers would also buy a ton of new USB-C cables directly from Apple.

Maybe Apple will also ditch the included cable in the box entirely to “save the environment” and because consumers already own USB-C to USB-C cables (just not the new MFi ones that Apple “coincidentally” will put out when iPhones 15 go on sale).

Then another reason to keep mid-range and SE iPhones limited to 2.0 specs is the upselling factor, as only giving it to Pro iPhones is a good sales argument for many consumers to spend more.

Every spec and feature upgrade Apple puts in SE or mid-range iPhones is one less reason to spend at least $999 when buying a new iPhone.
 
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He's all about the money, not about providing value to his customers.
We disagree. Folks who think He's all about the money, not about providing value to his customers lack business sense. No company succeeds like Apple has by being only about the money and not about providing value to customers.
 
No company succeeds like Apple has by being only about the money and not about providing value to customers.

Fair point. It's the value proposition (which varies from person to person) that pulls in and retains customers.

For some people, using an iphone is seen as "status symbol", and draw great value from that...

For some people, they draw the value from using an iphone alongside other Apple devices and the "seemless" interoperability...

Others it's the quality of the photos and videos taken using an iphone...

For me, I value longevity. A phone for me is a tool, nothing more. I don't want to waste my time changing phones relatively often (ie 12-24 months) and needing to re-learn how to do things. I have better things to do with my time.

Despite the high price (either purchased brand new or a recent second hand model), I know if I take care of the phone I can get 5+ years of relatively trouble-free use. Couple that with software updates that (hopefully!) keeps my phone's security relatively up to date, it's a box ticked.

Personally it'd be nice to get more "bang for your buck for the price you pay"...for example, for the same price you get more storage, more ram, a bit more control over how files are transferred to and from the phone (ie it'd be nice if you could just "drag and drop" files like the andriod operating system allows)...but we can't have everything...
 
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I hope Apple will be open minded and embrace USB4 alongside the switch to the USB-C connector.

But given that Apple historically doesn't like being told what to do, I am wondering if they'll stay with USB 2.0 just to stick it to the EU.
Yes, I think I tech form with a several trillion $ market cap, will implement a design feature out of spite.

Because that’s how you become one of the most successful companies on the planet.
 
Since there is no ProRes on regular iPhone 15, why offer high speed?

Nobody connects an external monitor or storage to iPhone either, so again, no need for 20 Gbps.
See for example on Android phones higher end USB would be great because then you can run Ubuntu Touch and connect an external monitor to the phone and use it as a desktop! Just connect a usb hub as well so that you can connect a mouse and you're set. Check Ubuntu Touch out, its very interesting! Cant do that on iPhone:cool:
 
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