I wouldn't be too sure about that, for a start they will know who has clearance to the code that was leaked, secondly the people who it was sent to know who it is.
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Do you think that Apple will address the leaks?
- Thread starter jpsmithdesign
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I wouldn't be too sure about that, for a start they will know who has clearance to the code that was leaked, secondly the people who it was sent to know who it is.
It's not hard at all. We live in the 21st century. Any company concerned about security individually serializes and logs, usually invisibily, every document, phone call, download, photo copy, intended only for internal distribution. There is a ton of forensics that can locate a leaker if that is what the company wants to do.
Leaks will always happen but it has put a bit of a damper on the announcement for tomorrow as pretty much everything is known already besides the price.
So, with ALL of the leaks and soooooo much already known, does that mean people here won't watch/listen to the announcement tomorrow ? Yeah, I didn't think so either....
Speaking of leaks, I'm extremely surprised that no one has "accidentally" left an iPhone X at a bar.
I believe a lot of the leaks are intentional and come from the source and are crafted to get people talking. In some ways, it's R&A to figure out the final details of the product before mass producing it, showing it off, and making it available for sale across major regions.
Some other leaks are unintentional on Apple's part and sometimes come from the manufacturers and the brokers who deal with global exchanges of goods. These could be intentional on behalf of Apple partners who want recognition and discussion surrounding their duties within the Apple product cycle.
Other stuff is just a bunch of bs and guesses made up and perpetuated throughout media.
The iOS builds were likely intentional or we would have maybe heard about a change in their staffing after the "leaks." But benefit of the doubt... if it was intentional, then the "clues" were crafted by Apple.
One way to take control of the story is to through Crafted leaks used generate the story Apple wants to tell.
Some other leaks are unintentional on Apple's part and sometimes come from the manufacturers and the brokers who deal with global exchanges of goods. These could be intentional on behalf of Apple partners who want recognition and discussion surrounding their duties within the Apple product cycle.
Other stuff is just a bunch of bs and guesses made up and perpetuated throughout media.
The iOS builds were likely intentional or we would have maybe heard about a change in their staffing after the "leaks." But benefit of the doubt... if it was intentional, then the "clues" were crafted by Apple.
One way to take control of the story is to through Crafted leaks used generate the story Apple wants to tell.
People who think leaks are intention really lack business sense. The leaks have been terrible for iPhone 7 sales. Tim Cook stressed the sales first half of this year has been flat as a result of the leaks.
The supply chain was already leaky enough. Apple could have leaked it to Kuo - someone trusted within the community. They didn't need to leak GM software. It has RAM information. Apple doesn't release that spec even after launch. All eyes were already on Apple in September. There was no need to generate further hype. Does Tesla need to leak the battery pack size of their Model 3 or Model Y?
From a communications perspective, this GM leak was a disaster. It coincided with the Equifax hack which makes some consumers question Apple's security infrastructure.
The supply chain was already leaky enough. Apple could have leaked it to Kuo - someone trusted within the community. They didn't need to leak GM software. It has RAM information. Apple doesn't release that spec even after launch. All eyes were already on Apple in September. There was no need to generate further hype. Does Tesla need to leak the battery pack size of their Model 3 or Model Y?
From a communications perspective, this GM leak was a disaster. It coincided with the Equifax hack which makes some consumers question Apple's security infrastructure.
They'll probably joke about it to try and make light of the situation. I am sure they aren't thrilled about it, but these things happen, and it certainly won't hurt sales.
I'm not so sorry it leaked. So much to absorb during the event it gives me a headache. Now they can just do the thing, and I can go to the bathroom during it. Sure, it's fun to be surprised, like a who-done-it. But I always skip ahead to the end anyway 
iPhone 7 sales were “disappointing” because the iPhone 7 was basically the second “S upgrade” of the iPhone 6. It wasn’t because of the leaks.
Think about it, why would someone be less likely to buy a product after being given information about it in advance of it’s release?
The only thing that leaks do is give the competition a few weeks notice on what Apple is up to. It’s not ideal but it’s hardly disastrous.
We all have theories, but I'll trust Tim Cook and his words during the previous earnings call regarding iPhone 7 sales. Apple executives know the fiduciary rule of conveying truthful, non-misleading information to investors. He could have answered with an uncertain response or attributed it to long replacement cycles as Apple has done so for the iPad.
Customers are definitely less likely to purchase a current generation iPhone when a future super product is on the horizon. We see huge anti-selling with Model 3 because many consumers believe it's a better vehicle than Model S.
Leaks like this give time for the competition to build a marketing response. These leaks serve no purpose as the hype machine was running 100% even before leaks.
I have a question I'm going to post here since I'm new to iphones. The rumors says the standard iPhone 8 will come with 2GB ram while the 8+ and X will come with 3. Will there be a significant difference in the performance of the phones because of the ram. If I'm not mistaken all the phones will have the new processor. How does this work with apple phones and long term performance?
I misread your post. I thought that you wrote that iPhone 8/X sales would suffer due to the leaks. I’ll agree that iPhone 7 sales were slowed some by leaks, but that happens every year to some extent. Everyone knows that 1.) Apple releases a new iPhone every fall and 2.) previous models get a price reduction.
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In the 7 and 7 plus (2 and 3 GB respectively), the extra RAM doesn’t give the 7 plus an overall performance advantage. It’s there because there are more pixels to push (bigger screen) and because of the heavier-duty image processing required by the dual-lense setup.
Apple didn't leak any of this, they have no reason too. Also there will be no "one more thing" we know everything thanks to the leak.
Everyone should show their support!
Apple needs it now more than EVER
Let’s all get out there and hunker down $1000+ for that iPhone X, show them we care and company feels matter!
Apple needs it now more than EVER
Let’s all get out there and hunker down $1000+ for that iPhone X, show them we care and company feels matter!
I hope that's the case. I initially was all in for the X edition. They are gonna have to really sell me on the face recognition tomorrow. I'm at a point in my life where I just want a phone that works. I also want a phone that will last me a couple years. I just don't want to get the 2GB version and regret it later.
I don’t think you will regret it. The iPhone 6s still performs right up there with current phones (android and iOS) despite being almost 2 years old with 2GB of RAM. The iPhone 8 will be great for many years to come.
It might be the case that X edition performs “better” than the 8/+ in some way...maybe it ends up getting storage with faster write speeds, or maybe the OLED panel is more efficient, but I’m betting any difference will be small and won’t have anything to do with RAM difference.
The main way they will address the leaks will be the action they take once they uncover who was responsible. I wouldn't want to be that individual.