This entire thread is trying to tell you.
Record labels set the prices, VAT is included in the UK, and the risk of the pound crashing has to be built in.
(also it's nowhere near 50-60%)
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European Apple Music Pricing
- Thread starter cambookpro
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This entire thread is trying to tell you.
Record labels set the prices, VAT is included in the UK, and the risk of the pound crashing has to be built in.
(also it's nowhere near 50-60%)
VAT is included in the UK (thanks for ignoring the entire thread).
Without VAT, we're talking £8.325, which is $13.10 today.
That's not going to happen for another 2 years.
True, but the debate over what the exact question should be is going to start long before that. Then there's the campaigning. It'll most likely result in a loss of confidence in the UK economy from outside traders (as they're trying to shut themselves off from the rest of the EU) and have an effect on the Pound before that.
If that happens then they could simply adjust the monthly payment to accommodate the change, anything else this far in advance would just be an excuse for profiteering.
I don't think the high UK cost has anything to do with currency fluctuations, if the £10 per month is confirmed they will just be matching the rate for Spotify Premium, as they have in the USA.
Perhaps Apple should set prices fairly across geographic regions rather than price match against a profiteering competitor.
Has anyone got Taylor Swift's phone number?
A lot could happen though. (also, it's not certain that it would tank due to this, but it's an example of the many things that could affect the rate) The Pound is one of the more sensitive currencies, partly due to its relatively small market and refusal to adopt the euro. Remember 2008-2009 when the Pound fell to almost complete parity with the dollar/euro?
They do. Spending power is greater in the UK. (source: just moved from the UK to the US a year ago)
In India, the price for Apple Music is set to around $2
The Euro has more chance of tanking in the near future and it doesn't look like they are going load their payment in anticipation.
It's a monthly payment, so if a currency does get a sudden fluctuation in value the maximum exposure for Apple would only be a few weeks. Like I said before, I don't think it's got anything to do with the currency but it's simply the going rate to licence streaming from the UK music industry.
Apple doesn't set the tax rate though, and the tax (or VAT) goes to the government, not Apple. So prices should be compared without tax, in which case it's 31% difference.
US sales tax differs per state. Here in NY it's 8.875% off the top of my head.
US sales tax differs per state. Here in NY it's 8.875% off the top of my head.
It can't be due to loss of confidence in the currency because of the above. There is far greater uncertainty in the Eurozone at the moment due to the possible Grexit and lack of knowledge of what it would do to the value of the Euro.
So, it's either music labels in the UK wanting much more cash, Apple blindly matching Spotify everywhere or just imposing a very high Britain tax. Oh well.
I think that's a tad naive. If a country has a 50% sales tax and another 5%, you wouldn't sell in each one at the same price as it makes no economic sense.
It's fine when the difference is solely down to VAT - I completely understand that. It just gets a bit irritating when the difference is so much more than any taxes imposed.
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