Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

jamojamo

macrumors 6502
Feb 12, 2010
387
7
Yeah, I know all about the faked commercial. There's all kinds of "OMG Nokia lied about Pureview stabilizer in video and I hate them forever and will never buy MS for as long as I live" comments. It's all ridiculous.

...but you know what?

They'll all forget about it in three days or so. Once the internet outrage dies down, we'll only ever see mention of it again in the usual and inevitable my phone is better than yours threads.

It may take even less than 3 days :)
 

Oppressed

macrumors 65816
Aug 15, 2010
1,265
10
What this incidence should remind people is that, more than likely, every company does this, and only Nokia was caught in the act recently. Company product videos give a very abstract view of the new product and only through first hand use is when people can make decisions. No company would showcase their new product not working as they want/hope to be. It's just common sense!
 

smoledman

macrumors 68000
Original poster
Oct 17, 2011
1,943
364
"Nokia faked ad" is a high trending topic right now, it's a big problem.
 

MonkeySee....

macrumors 68040
Sep 24, 2010
3,858
437
UK
Props to Nokia for taking immediate responsibility instead of just throwing their ad agency under the bus.

Still, the agency should've known to put a little disclaimer in the ad, like other companies (eventually) do when they enhance how something works or shorten sequences.

There's nowhere to hide these days.

:confused:

The "video" was done with a completely different device? How do you put a disclaimer on that?
 

MonkeySee....

macrumors 68040
Sep 24, 2010
3,858
437
UK
It's done all the time: "Images simulated" is a popular disclaimer in print and TV ads.

It's especially common with electronic screens due to reflections, sunlight washout, glare, and refresh timing issues with filming.

I understand what you're saying but it was filmed with a completely different device.

They are advertising the video camera and they didn't even use the video camera. Completely pointless.
 

ChazUK

macrumors 603
Feb 3, 2008
5,393
25
Essex (UK)
Well, I ruined the day for one fan of Windows Phone that I work with today after they came in to work sating how they're going for the Lumia over the Ativ thanks to the awesome can he saw in a video.

I showed him all the recent furore about the vid and he was disappointed.
 

kdarling

macrumors P6
I understand what you're saying but it was filmed with a completely different device.

They are advertising the video camera and they didn't even use the video camera. Completely pointless.

Perhaps, but it's also done with regular camera ads. They'll often use better cameras because of the need to be in a print ad. Or they'll use simulated images to show a "snapshot" taken during a motion sequence for a TV ad.

Heck, I've read that there's even been cases where it turned out that a different company's camera was used for an ad. Ouch.

Well, I ruined the day for one fan of Windows Phone that I work with today after they came in to work sating how they're going for the Lumia over the Ativ thanks to the awesome can he saw in a video.

I showed him all the recent furore about the vid and he was disappointed.

The Verge, who were the ones who originally caught the switch, wrote a later article where they went out with Nokia to Central Park and found out that the camera is as good as they claimed for night images.
 

ChazUK

macrumors 603
Feb 3, 2008
5,393
25
Essex (UK)
The Verge, who were the ones who originally caught the switch, wrote a later article where they went out with Nokia to Central Park and found out that the camera is as good as they claimed for night images.

Although he may still be enamoured by shots like this at night:
nokia-lumia-920-1-verge-1200_gallery_post.jpg


The ones he saw in the video area far cry from what was shown by The Verge.
lumia-920-camera-promo.jpg


And we all know how those were made....
nokia-lumia-photoshoot.jpg


I won't knock what Nokia have created though as this does look impressive:
nokiaphotosOK650.jpg


When the final hardware revisions hit, the reviewers should put all this to rest.
 

MonkeySee....

macrumors 68040
Sep 24, 2010
3,858
437
UK
Perhaps, but it's also done with regular camera ads. They'll often use better cameras because of the need to be in a print ad. Or they'll use simulated images to show a "snapshot" taken during a motion sequence for a TV ad.

Heck, I've read that there's even been cases where it turned out that a different company's camera was used for an ad. Ouch.

I heard it was a DSLR being used in the ad.

Which is my point.

Anyway..... :D
 

416049

macrumors 68000
Mar 14, 2010
1,844
2
If mcdonalds burgers would the same size as their ads look, i would be one very happy individual :D , but back to the issue them apologizing and admitting their mistake was the right and proper thing to do, and the camera is probably not that bad either... or is it really terrible in comparison to the video?? only time will tell :D
 

MonkeySee....

macrumors 68040
Sep 24, 2010
3,858
437
UK
If mcdonalds burgers would the same size as their ads look, i would be one very happy individual :D , but back to the issue them apologizing and admitting their mistake was the right and proper thing to do, and the camera is probably not that bad either... or is it really terrible in comparison to the video?? only time will tell :D

Seeing as they had no faith in the product from the start its a bit worrying. :D
 

kdarling

macrumors P6
I heard it was a DSLR being used in the ad.

Which is my point.

Anyway..... :D

*laughing* Exactly! ( Of course, I was talking about a DSLR maker's ads using a different maker's DSLR, which is even crazier. )

The point is, camera ads especially tend to have a difficult time using actual footage because they're usually showing the camera in use, and everything from magazine ad print quality to real life reflections gets in the way.

For example, does this video stabilization "demo" taken from Apple.com really use two different iPhones to capture the same video at the same time from the same angle? Or perhaps was the "stabilized" side (or unstabilized side!) done in post-production just to simulate what the difference could be like? Dunno. Would it matter that much?

video_stablization.png
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.