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I'm not a pro so I have to ask, what does everyone use instead? Premier or DaVinci? I use Lumafusion on iPad just doing basic videos, applying LUTs and other things just for learning.
Pretty much yes. Resolve in particular has had a hugs growth in user base. There are still some legacy Avid users out there, but only at the high end (not individual users).
 
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The Media Extensions thing is huge, I wish it was system-wide

Then again, the age of oddball video codecs is kind of over and with QuickTime Player being pretty much gutted feature wise I just install Iina for all my mkv needs

Then again it would be nice to have Quick Look for webm and mkv videos…
Maybe for macOS 19
 
I have no doubt that if they were in a position like Adobe is in, that FCP11 would be subscription based. I wonder how much money Apple has lost due to the transition from Final Cut Pro 7 to Final Cut Pro X, and what metric they track that is telling them that they still shouldn't turn it into a subscription model.
Pretty sure if you're looking exclusively at Apple's overall cost to develop and maintain FCP, it would likely be a loss. Profits are made up in hardware sales. It also builds their public image as the company that caters to creatives. As someone who's been using FCP since 1998, I've worried the past several years about its future as updates were very slow to roll out.
While a lot of critics have been harping on the downfall and demise of FCP, I welcome this full version upgrade as a sign of Apple's dedication to maintaining future development. Cheers to the Final Cut Pro team!
 
The Media Extensions thing is huge, I wish it was system-wide

Then again, the age of oddball video codecs is kind of over and with QuickTime Player being pretty much gutted feature wise I just install Iina for all my mkv needs

Then again it would be nice to have Quick Look for webm and mkv videos…
Maybe for macOS 19
Are any media extensions currently available?
 
While the other features are very nice, all I care about is the media extensions (and in particular mkv - assuming that's for real)!
 
They sometimes publish making-ofs and you can see them using Davinci Resolve and Adobe Premiere (IIRC). Which frankly is quite embarrassing.
If you mean they show their computers running that software in commercials, it’s far from embarrassing, it’s only natural that they show their products can run industry standard software.

Anyway, a while ago apple had a job opening for video editors. Premiere knowledge was required, final cut was not. That was certainly embarrassing.
 
If you mean they show their computers running that software in commercials, it’s far from embarrassing, it’s only natural that they show their products can run industry standard software.
I mean this video for example:


It ends with
Shot on iPhone
Edited on Mac

Yes, Edited on Mac. But not with FCP. I would expect a company which offers their own "pro" editing software that they would use said software to edit their own videos.
 
I mean this video for example:


It ends with
Shot on iPhone
Edited on Mac

Yes, Edited on Mac. But not with FCP. I would expect a company which offers their own "pro" editing software that they would use said software to edit their own videos.
I don’t even know what to say.
 
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I mean this video for example:


It ends with
Shot on iPhone
Edited on Mac

Yes, Edited on Mac. But not with FCP. I would expect a company which offers their own "pro" editing software that they would use said software to edit their own videos.
Wow, I hadn't seen that one before. For all their in house "expertise", they sure don't use it to make FCP fully competitive with Resolve. I miss the Apple of the 2000s that cared about those things. I guess it was a Steve Jobs thing.
 
Wow, I hadn't seen that one before. For all their in house "expertise", they sure don't use it to make FCP fully competitive with Resolve. I miss the Apple of the 2000s that cared about those things. I guess it was a Steve Jobs thing.
The sad thing is that they don’t even seem to believe themselves that it’s competitive anymore.
 
The sad thing is that they don’t even seem to believe themselves that it’s competitive anymore.
You guys must be fun at parties. They just released a major update, have been hosting editors the last few at the Cupertino campus, and responded/committed to the open letter written two years ago. What else do you guys want? It’s the fastest and most stable editor around.
 
You guys must be fun at parties. They just released a major update, have been hosting editors the last few at the Cupertino campus, and responded/committed to the open letter written two years ago. What else do you guys want? It’s the fastest and most stable editor around.
That’s all great and fine. But why don’t they use it themselves then and showcase what it can do?
 
That’s all great and fine. But why don’t they use it themselves then and showcase what it can do?
They do sometimes. Like the Fitness + team is all FCP. The latest FCP announcement video was FCP. Just like any company or project, the people actually doing the work have a say in the software used (plus most is not “in house” anyway.)

Final point, which I think someone already mentioned: they show competing apps all the time in keynotes and marketing material. And I’m sure once they have their Photoshop competitor via the Pixelmator purchase, teams will still use Adobe if they’re already used to it.

FCP is here to stay. Can they do more? For sure! Will they? Seems like the current trend is moving towards a resounding yes.
 
You guys must be fun at parties. They just released a major update, have been hosting editors the last few at the Cupertino campus, and responded/committed to the open letter written two years ago. What else do you guys want? It’s the fastest and most stable editor around.
I was speaking to the video that was posted that I hadn't seen before and didn't realize that Apple would actually do that in the background and thought they would use FCP and push mixing FCP with Resolve like in years past. That is what separated Apple from other companies and that is they used their own computers and software and therefore worked on making them do the things they needed. Like how they always used Mac OS X Server for powering Apple.com and had up to about 50% of Apple's background hardware running as Xserves.

I only use FCP for all editing and agree that it is the fastest and most stable editor around. I purchased and learned Final Cut Studio, and still use Soundtrack Pro and DVD Studio Pro once in a while since I have not found actual replacements for those apps. Most of my Soundtrack Pro fixing has been replaced with iZotope RX but I still prefer Soundtrack Pro for actually editing sound/music non-destructively.

I can't even get Resolve, the version that works with my macOS to even run and have given up even trying anymore. I have looked into it every major version as it grew but it was very complicated to do the same things that I use every day that FCP made so easy. And even looking at Premier makes me feel like I was time warped back in time to the 2000s. FCP is in another ball field altogether and I am not interested in changing one iota!
 
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They do sometimes. Like the Fitness + team is all FCP.
Are they? These articles seem to indicate that most of the editing happens in realtime while recording, with FCP mainly used in post, but no so much for editing.

I’m not deep into that kind of work though, the system we see in the control room photos might be FCP, but I’m not sure.


 
Are they? These articles seem to indicate that most of the editing happens in realtime while recording, with FCP mainly used in post, but no so much for editing.

I’m not deep into that kind of work though, the system we see in the control room photos might be FCP, but I’m not sure.


There's always more editing to be done even if shot live. Unless you're literally going directly to broadcast or something. All those Cameras/ISOs go into Final Cut and they finish from there.
 
Sorry for the thread bump, but I finally got to play around with the Magnetic Mask feature for a couple videos! First off is a YouTube Poop, which is likely what the type of videos are I'll mostly be using that feature for...
The first Magnetic Mask moment starts at the 2:15 mark.

And today, as a reference to the "What's New, Scooby-Doo?" Valentine episode that just turned 20 years old, I also made this transformation video...

finalcutpromagneticmaskscooby.jpg

I was able to use the Magnetic Mask on just my latex Scooby-Doo mask's eyes (heh, double masking), and I'm largely pleased with how it turned out!
The Magnetic Mask is definitely one A.I. feature I can appreciate, alongside the Voice Isolation feature they added in version 10.6.2. Also, I know DaVinci Resolve and Cyberlink PowerDirector have a "magnetic mask" A.I. feature built in, just named differently, along with the Windows-only Magix Vegas Pro having the very similar "Smart Mask" plug-in.
 
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