You're right. Besides, that's all we have. I thought the Oscars were the perfect event because 1) Apple's history with iPhone and iPad, 2) the Oscarcast is all about glitz, glamour, fashion, and appeals to female viewers, and 3) outside of the Super Bowl, the Oscars are the biggest event on TV that gets a good cross-section of the audience and because most people watch live, the number of eyeballs reached is greater.
Of course who am I fooling. Apple knows all of this. They must have something really special planned.