Agree - from what I can tell, Zojirushi are the best, followed very closely by Tiger. As far as my Taiwanese partner is concerned, it has to be Taitung or nothing. They work differently - more steaming less boiling, but don't have buttons and timers and congee settings etc. And I do love buttons on things! His sister, however, has a top of the range Zoji button-laden thing that I covet.
My very cheap no-brand one does a perfect job of the white rice I cook in it. I think if I were to regularly cook brown and/or wild rice I'd invest in a better one. However, I think one needs to get a model that comes with computerised cooking (Zoji call it Fuzzy Logic, Tiger call it Micom) as otherwise they're basically just button-laden things that cook with a timer. Plus, I'd need a 220v one. And then I'd get taken in by the induction ones (more even heat) and maybe even the ones that cook the rice under pressure (this is a forum full of gadget lovers after all!) so I've not bothered
Not only do we love gadgets, but we (or I) love to learn new things, new facts, new details.
Actually, until I read your post, I had no idea that Fuzzy Logic and Micom were the same thing.