The more I think about the more intrigued I am by this.
Very curious. Probably a new startup, I think, as they're putting all their eggs in this basket of the "R" brand. That's what they want to be known as.
Wondering the same thing. Maybe it'll be more exciting than Apple's event. The TikToker's letter said it'll open at 5pm, but we don't know which time zone that is. Plus, we'll have to wait until he uploads the video. The post on Instagram says they can't wait for us to see it live, but it doesn't say where we can watch it. I feel like this ad campaign/teaser could have gone a little better... Has anyone else heard any more info?
Is it though? All that for a site that’s just selling refurbished iPhones?
Plus most people I saw were saying it wasn't Apple, not that it wasn't an iPhone.
Yeah, can’t help thinking some folks were “in on it”. Why else go over-the-top trying force a narrative that this was an Apple ad with zero evidence of that? The thread was fairly tame until that started around page 4 and it got bizarre.
I was one of those people. I was saying that the add was not Apple like. I'm glad my hunch was correct, that it was a company trying to do some type of guerrilla marketing campaign.
Well your stomach is safe I would say....didn't even watch the thing. Still enjoy Apple stuff and am a fan but we are on a plateau for innovation and that's ok. Glad for USB C and that's it.
It was pretty unique, honestly. Don’t know many companies that would have the courage to have a huge ad campaign without even a brand on it.
It’s not that uncommon, but since it’s pretty much only done for the teaser phase of a campaign, you rarely hear about it unless it’s squarely within your interests.
And, that was not even remotely a “huge” campaign.
Though, I CAN say that I’ve learned more about how inexpensive it is to place an ad on a Times Square digital billboard!
