I don't have the numbers, but based on the fact that all camera manufacturers keep making "beginners" and "amateur" cameras - smaller, simpler, but with pro features like interchangeable lenses and fast autofocus - I would say they have interests beyond just the pro photographers.
I am in the process of dumping my trusty D7000 with 18-200 mm lens in favor of D5600 with 18-55 mm kit lens (or maybe 10-20mm) because I have realized that lately I've been dreading taking it anywhere fun. It's bulky, heavy and ends up getting stuck in the bag (or worse, at home). The D5600, although not without flaws, is 1/3 of the size of my previous kit.
So the question is, why is the wifi feature on it so atrocious? I tried Fuji's offerings as well, and honestly can't tell which one sucks more. I could not quite put a name to it at first, but
OreoCookie is right, it's like using the old "feature" phones.
I realize that the better images are likely going to get onto a computer with a full blown editor for processing, but there is tremendous value in being able to take casual snapshots with really good IQ and post them right away to your favorite sharing sites. A few times I had fun encounters with strangers while traveling and it was amazing to be able to just AirDrop the group shots we just took while being stuck in the middle of a national park with no reception.