It's not an announcement by Fuji, but
Hasselblad said it sold more X1Ds in 10 days than they expected to sell in a year. I am not sure what that means, whether Hasselblad's expectations were too low or whether they usually sell in cameras homeopathic doses, but perhaps there is a big enough market for the Fuji after all.
I would imagine there is. I mean look at us, given the chance we would have one. Financially, I can afford one if I really want it, but my hesitance is I know I haven't got the skills to eek out the very best of my existing kit right now so all I am chasing is ever more ease to get sharpness. Similarly, I am artistically challenged, you have seen my pictures! So what is the point for me right..
On the other hand, I know pros who use Hasselblad and Phase One kit. When they are dropping £27,000 plus on a single rig, then the possibility of a cheaper (easier to assemble) backup option, or something more portable means a lot to them. I mean, if you get grumpy at the amount of crap you have to carry now, you should see the amount of gear my friend carried for the recent shoot he did for the Harrods fashion brochure this season! I couldn't believe it. He had eleven tripods!!! Most were for lights setup but eleven!!! And I am not talking teeny weeny little svelte numbers, I am talking heavy duty platform stuff. I get pissy at myself carrying my little travel tripod!!! His twin H5Ds and assorted bits and bobs are huge too, pelican case for each one huge!
Question though, as a 35mm ff shooter, I know how I need to adjust my thinking when stepping down to my point and shoot. Do Medium Format shooters do the same thing when moving from MF to FF35? In which case, like we want a compact pocketable all in one FF, do they yearn for a compact MF in the same way? If they do then I think Fuji have a chance to get ahead because of a better filled out lens selection assuming the IQ is at least on a par.
I suppose the X1d is to an MF shooter as the Sony RX1 is to 35mm shooters no? There will be a market for those who know they need it. Also in a similar way to the A7 series, a new set of shooters will emerge as the jump from crop to full frame isn't so big now. Quite interesting really.