I think you may have been hiding under a cave for the past few coupe of months. Just go to Youtube and search for a comparison between HTC One and SGS4. The majority of the comments on those videos are praising the HTC One and mockig the SGS4. The tide may have actually turned.
I really like what HTC was doing when they first entered the smartphone business. They sold very nicely designed units through Verizon. Over the last 18 months their decline as a company just proves how competitive this market is.
It's good to see they are producing a new higher quality model, yet there's no way that it trumps all that Samsung has done. No matter what one thinks of Samsungs choice of plastic, they are in a very strong position.