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Base Pricing starting from:

5.4 - 699 to 799

6.1 - 799 to 899

6.1 Pro - 999 to 1099

6.7 Pro - 1099 to 1199/1249

All of the above are for the lowest storage.
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I have the 11 Pro and 5.8" is the smallest I would want to use.

You are in luck. You’ll get the 6.1 Pro.
 
Frankly, I’m less concerned with price because I expect the 5.4” model to be the cheapest of the four new iPhones launching in September. What I’m eager to see is how different the feature set is between the Pro and non-Pro models. I’ve pretty much made up my mind about moving to the 5.4” model, but I’m anxious to see what features are missing. I suspect the Pro models will get mmWave speed 5G, better cameras, a Promotion display, better screen resolution, and maybe Face ID enhancements and better speakers. If the 5.4” iPhone’s features match that of today’s iPhone 11 Pro sans the three camera array, and it adds sub-6 5G, I‘ll be very happy (but I will have slight FOMO on the enhanced screen resolution). I am most nervous about poorer battery life.
 
I have the 11 Pro and 5.8" is the smallest I would want to use.
I will be happy if Apple keep the same width and make shorter - as the current screen cannot be fully utilised. Video has a black band both sides, or you loose the top and bottom of frame. The screen could easily be reduced to 5.4” without making content viewed any smaller, if they simply change the aspect ratio.

If they make the whole screen smaller on the 12 Pro, I will stay with the 11 Pro, as I don’t want smaller size content, or a larger phone to carry. The 5.8” is a good compromise in size for me - I can see what is on the screen, but it is not uncomfortable in my jeans pocket
 
Having gone from an iPhone 8 to an 11 Pro, the rumoured 5.4” phone doesn’t appeal to me anymore. 5.8” isn’t actually that big, and I say that as someone with very small hands. I can easily use my 11 Pro one-handed.
Even the Pro Max isn’t that big once you get used to it. And I too am the proud owner of small hands. 😐 It’s hard to go back to a tiny screen after using a huge one, especially for media consumption.
 
I will be happy if Apple keep the same width and make shorter - as the current screen cannot be fully utilised. Video has a black band both sides, or you loose the top and bottom of frame. The screen could easily be reduced to 5.4” without making content viewed any smaller, if they simply change the aspect ratio.

If they make the whole screen smaller on the 12 Pro, I will stay with the 11 Pro, as I don’t want smaller size content, or a larger phone to carry. The 5.8” is a good compromise in size for me - I can see what is on the screen, but it is not uncomfortable in my jeans pocket
I think I understand what you’re saying but want to confirm. You’re saying that if they make the 5.4” iPhone screen thinner than the current 5.8”, we’ll have black bars when viewing video?
 
I amended my price expectations. It looks like you quoted the first set, so I’m pasting the second below. It’s interesting that you think the Pro models will both rise $100 in price, and the 6.1” non-pro model will rise by $200. While it’s possible that Apple will increase prices for the Pro models, I don’t agree that the 6.1” iPhone 12 will be $899, a $200 price increase from the iPhone 11. We have no point of reference in knowing how the 5.4” iPhone 12 will be priced, I concede there, but we know how they’ve priced the iPhone 11 today at $699. I don’t think an OLED screen and any other enhancements to 6.1” iPhone 12 may get will warrant a $200 increase. $100 increase, to me, sounds more likely. Of course, this is all conjecture, and we’ll find out in September 2020.

iPhone SE2 - $399
iPhone 12 5.4” - $699
iPhone 12 6.1” - $799
iPhone 12 Pro 6.1” - $999
iPhone 12 Pro Max 6.7” - $1099

I feel like this is pretty close to what we could expect. I think it’s pretty dead on.
 
I feel like this is pretty close to what we could expect. I think it’s pretty dead on.
Yeah, but I do think the SE2 could reach $450. I believe it was Kuo who said he expected it to be priced at $399 but the current iPhone 8 is priced at $450. Though I think $399 would be more appropriate for what's essentially a many years' old design with upgraded internals, I bet Apple will keep the price at $450.

Additionally, with even more options at the non-Pro end, I suppose it's possible that Apple may seize the opportunity and increase the prices of the Pro models, perhaps by $50. Being that it will be a year for design change, I suppose it's possible but I don't think it's likely.

Now that I mention design change, a fear just popped into my head. I will be very upset if the Pro models get a flat edged, iPhone 4-like design and the non-Pro models stick with the rounded design of iPhone 6 - 11. Very angry! :mad: I think that Kuo may have mentioned that all of the models will adopt the flat design, but I don't put it past Apple to use a redesign to their benefit, encouraging customers to purchase the more expensive model.
 
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I just returned the second of 2 11 Pro's because they are too big and way too heavy. Hopefully the 5.4" will be as good as the rumors sound, and less expensive than the current 11 Pro. But Apple has a ton of catching up to do on the high end Androids if they want my money again, and historically they don't make big leaps in technology phone-over-phone, so I'm not holding my breath.
 
I just returned the second of 2 11 Pro's because they are too big and way too heavy. Hopefully the 5.4" will be as good as the rumors sound, and less expensive than the current 11 Pro. But Apple has a ton of catching up to do on the high end Androids if they want my money again, and historically they don't make big leaps in technology phone-over-phone, so I'm not holding my breath.
The iPhone 11 Pro is definitely heavier than prior models. I think much of that is it's larger battery, and perhaps some of the new glass design on the back of the phone. The iPhone 11 feels even heavier, and it's definitely thicker, and I hope that Apple does not bulk up the less expensive 5.4" and 6.1" iPhones 12 next year.
 
It will be interesting to see how they sell the iPhone 12 6.1” vs the iPhone 12 Pro 6.1” with it’s potential $200 price difference. It will also be interesting to see if they keep selling the iPhone 11, and at what price they will sell it for. If they sell it for $599, like they are the XR today, it will be awkwardly priced below the iPhone 12 5.4” and will be a full $200 cheaper than its newer 6.1” OLED counterpart (if the pricing above is correct). That may make the iPhone 12 6.1” a tough sell.

If the XR and 11 can be sold alongside each other, the 6.1" and 6.1" Pro won't be a problem. There's a clear difference in feature for each product.

XR - 1 lens
11 - 2 lenses
6.1" - 2 lenses, 5G
6.1" Pro - 4 lenses, 5G
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If the XR and 11 can be sold alongside each other, the 6.1" and 6.1" Pro won't be a problem. There's a clear difference in feature for each product.

XR - 1 lens
11 - 2 lenses
6.1" - 2 lenses, 5G
6.1" Pro - 4 lenses, 5G
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I was making two points: (1) A $300 price difference between the iPhone 12 6.1” and iPhone 12 Pro is a wide gap and a $200 price difference would make more sense. (2) Keeping the iPhone 11 6.1” in the lineup at $200 cheaper than the iPhone 12 6.1” may be a tough sell for the iPhone 12 6.1” unless the new features really standout against the iPhone 11.
 
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XS owner here, my next phone will likely be the 5.4” model but if they spec it non-pro then I’ll have a tough time deciding between 2020 and 2021 models. I want top camera specs and can rock the XS for three years. A pro-specced 5.4” next year will get me to pull the trigger a year earlier than planned. Your move, Apple.
 
XS owner here, my next phone will likely be the 5.4” model but if they spec it non-pro then I’ll have a tough time deciding between 2020 and 2021 models. I want top camera specs and can rock the XS for three years. A pro-specced 5.4” next year will get me to pull the trigger a year earlier than planned. Your move, Apple.
Yeah, I really wish they would offer a Pro 5.4" iPhone but rumors are pointing to this model being a non-Pro, more mass consumer product. If enough customers purchase the 5.4" model, that might change in 2022, but I really think that Apple is looking to pack more Pro features into larger devices due to spacial constraints and the need for a larger battery. Personally, I can live without all of the camera features in a 5.4" model, but I will miss a number of screen and resolution updates that will come to the 12 Pro models.
 
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Having gone from an iPhone 8 to an 11 Pro, the rumoured 5.4” phone doesn’t appeal to me anymore. 5.8” isn’t actually that big, and I say that as someone with very small hands. I can easily use my 11 Pro one-handed.

Yup. Apple wouldn’t want you to downgrade from the 11 Pro to the 5.4 iPhone. They want the target audience for the larger iPhones for the Plus/Max owners to take advantage of the 6.7 variant. It probably wouldn’t be a likely choice for somebody that has one of the larger iPhones to want to downgrade to a smaller iPhone, unless the features were equally shared across the lineup, which we know it won’t be the case entirely.
 
The 5.4" iPhone is gonna be so good and I bet it's going to do very well.

Watch Android manufacturers start pumping out smaller phones as well once the 5.4" iPhone releases...
 
Frankly, I’m less concerned with price because I expect the 5.4” model to be the cheapest of the four new iPhones launching in September. What I’m eager to see is how different the feature set is between the Pro and non-Pro models. I’ve pretty much made up my mind about moving to the 5.4” model, but I’m anxious to see what features are missing. I suspect the Pro models will get mmWave speed 5G, better cameras, a Promotion display, better screen resolution, and maybe Face ID enhancements and better speakers. If the 5.4” iPhone’s features match that of today’s iPhone 11 Pro sans the three camera array, and it adds sub-6 5G, I‘ll be very happy (but I will have slight FOMO on the enhanced screen resolution). I am most nervous about poorer battery life.


Sadly the obvious feature to leave out of the 5.4 inch model is 5G. That’s how they cut the cost and drive sales in future years
 
I just returned the second of 2 11 Pro's because they are too big and way too heavy. Hopefully the 5.4" will be as good as the rumors sound, and less expensive than the current 11 Pro. But Apple has a ton of catching up to do on the high end Androids if they want my money again, and historically they don't make big leaps in technology phone-over-phone, so I'm not holding my breath.

What catching up is required in your opinion?
 
I would do it.
5.8” is at the top of my limit, 5.4” even with one less camera is more appealing.

11 Pro is heavy and slightly too large in some cases.
 
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