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Apple would shift the refurbs to be iPhone 8 models just as it shifted them to be iPhone 7 models this year. Also a $200 shift isn't unheard of, especially when it comes to iPhones.

So once again, why would Apple take a chainsaw to their pricing? Is there something wrong with iPhone 8 where Apple needs a fire sale?

A $200 cut is unheard of. Apple has never reduced the price of an iPhone by that amount in a 12 month period.

It wasn't updated to say anything other than there won't be an iPhone SE 2. It spoke nothing of a potential discontinuation or not.

No news about SE to me says status quo or price drop.
 
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Can you specifically list a source and time when Apple discounted an iPhone by $200 during a keynote announcement? Otherwise, That is false.

They probally never did but they need to do something to increase sales,while keeping profits high so by making a small cut they can sell dubble the phones while making more money.
 
They’re going to release the iPhone implant.

The world is your screen. You’ll see everything as if it was in front of your eyes.

No more talking to Siri. Your thoughts will be automatically responded to, with the requested information instantly being placed into your brain cells for retrieval.

Speaking will become obsolete, except for when you must communicate with an Android user.
 
So once again, why would Apple take a chainsaw to their pricing? Is there something wrong with iPhone 8 where Apple needs a fire sale?

Making available refurbished iPhone 8 units in place of refurbished iPhone 7 units is hardly taking a chainsaw to their pricing. Nor is reducing the price on three year old hardware by $200. We're already expecting them to lower it by at least $100 anyway.

A $200 cut is unheard of. Apple has never reduced the price of an iPhone by that amount in a 12 month period.

Can you specifically list a source and time when Apple discounted an iPhone by $200 during a keynote announcement? Otherwise, That is false.

Happened in Fall of 2007 with the first generation iPhone when the first generation iPod touch was announced. I can probably find other examples in the history of the iPhone, but that one most immediately comes to mind.

Even so, Apple has never had an iPhone bearing a CPU more than two generations older than then-current. So, LIKELY either they will update the iPhone SE to have an A10 Fusion. Or it will LIKELY position the iPhone 7 to fit in the iPhone SE's current price-point and will effectively make it "the new iPhone SE" (though, one would still hope that they make enough minor rev tweaks to it to resolve the quality program issues it currently has).
 
Making available refurbished iPhone 8 units in place of refurbished iPhone 7 units is hardly taking a chainsaw to their pricing. Nor is reducing the price on three year old hardware by $200. We're already expecting them to lower it by at least $100 anyway.

The difference between a $100 and a $200 decrease is pretty big in terms of ASP. It was only last year that Apple raised the starting price by $50 of the newest iPhone to $699. With the iPhone 7, the base price was $649. More importantly, iPhone 8 isn't selling like three year old hardware.

1526050700678



Happened in Fall of 2007 with the first generation iPhone when the first generation iPod touch was announced. I can probably find other examples in the history of the iPhone, but that one most immediately comes to mind.

Even so, Apple has never had an iPhone bearing a CPU more than two generations older than then-current. So, LIKELY either they will update the iPhone SE to have an A10 Fusion. Or it will LIKELY position the iPhone 7 to fit in the iPhone SE's current price-point and will effectively make it "the new iPhone SE" (though, one would still hope that they make enough minor rev tweaks to it to resolve the quality program issues it currently has).

I'll give you credit for that price drop in 2007. But to be fair, it was Apple's first foray into the phone business. The device was exclusive to AT&T's network and $599 was double the price of other market contenders.

With iOS 12, my belief is Apple bought themselves another year of hardware relevance for the A9. Current owners are happy but Apple also gets to continue selling iPhone 6s.
 
Happened in Fall of 2007 with the first generation iPhone when the first generation iPod touch was announced. I can probably find other examples in the history of the iPhone, but that one most immediately comes to mind.

So over ten years ago. But in terms of being more of recent time relevant, If you have any other examples of when Apple discounted the iPhone over $200 during a _keynote_, feel free to post any other examples you have.
 
The difference between a $100 and a $200 decrease is pretty big in terms of ASP. It was only last year that Apple raised the starting price by $50 of the newest iPhone to $699. With the iPhone 7, the base price was $649. More importantly, iPhone 8 isn't selling like three year old hardware.

1526050700678





I'll give you credit for that price drop in 2007. But to be fair, it was Apple's first foray into the phone business. The device was exclusive to AT&T's network and $599 was double the price of other market contenders.

With iOS 12, my belief is Apple bought themselves another year of hardware relevance for the A9. Current owners are happy but Apple also gets to continue selling iPhone 6s.

The A9 was a massive hardware bump over the A8. Changing the flash storage from being eMMC based to being PCIe based was MASSIVE. So, I don't doubt Apple will support it for a sizable degree longer than they will the A8 and earlier, but I am skeptical that they'll keep a three-year phone in the lineup for a fourth year - not due to technological reasons, but rather for marketing ones.


So over ten years ago. But in terms of being more of recent time relevant, If you have any other examples of when Apple discounted the iPhone over $200 during a _keynote_, feel free to post any other examples you have.

Even if I can't conjure more recent examples, all that proves is that it hasn't happened. It's not like Apple hasn't ever defied their own traditions in the past, with the iPhone product line as well as others (the Mac, iPad, and iPod lines especially).
 
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You really think they're going to drop the iPhone 8's price by $250 after one year?

It will be hard to position a one year old phone with an older design (iPhone 8 and iPhone 8 Plus) at the same cost as a new phone (6.1" iPhone) unless the value proposition is that the 8/8 Plus have Qi charging. How else would you price the iPhone 8 and 8 Plus in relation to the 6.1" iPhone?
 
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